Littlewoods make reversals for the following reasons:
- When a new customer comes to Littlewoods they go through a credit check based on previous experience with credit. A percentage of these people are declined and these transactions are reversed on a monthly basis.
- Some existing customers come through affiliate links and attempt to purchase more than they have available credit to do so in which case a reversal is made as no sales were completed.
The above take account for the majority of reversals the only others are when someone new tries to purchase more than the credit limit they are given these people generally come back and purchase again which will be captured by the cookie.
As you have probably guessed I manage the programme and would be keen to hear form anyone who would like to discuss ways of improving the programme. We already pay top rates in our category so increasing commission is difficult to do :-(
I know it must be deflating to see the reversals at the start of the month but we can only pay for completed sales.
An explanation on reversals
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