New Capital One Payment Structure

cratliff · 05-08-04

Modifications to our payment structure

We will be implementing a new Payment Structure for all our affiliates during August.

In February of this year, we introduced a new payment structure in an attempt to incentivise and reward those affiliates that generate quality traffic - we have taken on board your feedback, and recognise that instant reporting of application decision is vitally important to our affiliates.

So from 16th August we will be introducing a completely new payment structure that will not only bring great benefits but also allow you to maximise opportunities with our creatives through your sites. This structure will provide real-time reporting on the outcome of each lead (eg, accepted, referred or declined), with payments being highest for an "accept" decision, and lowest for a "decline" decision. Here are some more benefits of this new programme:

Key Benefits:

Instant Feedback on leads
Live payment feedback via your CJ account dependant on the result of every lead
No delay in payments - affiliates will not have to wait up to 6 weeks whilst consumers return T&C’s and proofs of address to Capital One
Allows you to continually optimise your site performance and rotate our creatives accordingly by being able to use your CJ reporting tools on the successes of consumer applications
Quality applications will reap better monetary returns. So this will be important

We are planning to migrate to GBP Sterling at the end of August, and we have therefore provided below the rates we will be offering pre and post migration:

$40.00 / £22.00 for every Accepted application
$12.50 / £07.00 for every Referred application
$01.75 / £01.00 for every Declined application

How to transfer across to the new structure

We will be offering the new payment structure from 16th August, and you will then have upto 7 days to move onto the new payment terms. But don’t worry if you are not able to move within these 7 days - you will automatically be switched over on 22nd August. Please be re-assured that bonus payments relating to leads generated prior to you switching onto the new payment structure will continue to be applied.

We will continue to monitor performance against this new payment structure, and will of course consider any feedback that you offer.

Thank You
Internet Team
Capital One

ashagplz · 05-08-04

its amazing how they all want to incentivise us...like theres a big mystery to how to do it......er..hello?....pay us the sort of money you pay on ppc..pay us a realistic amount and we will push your product.....but no..they play around with the lead/sale/conversion rates and amounts and think we dont realise their total budget doesnt change.......

Shane · 05-08-04

have to agree too

when I see click bids at more than double any epc we pull on an affiliate deal then I feel very let down and used so I can't say I am feeling too disposed to credit card aff merchants/agencies at the moment.

we are aware of the cost of credit card customer aquisition via other channels such as direct mail, TV and Radio and how much we cost per aquistion and CPC bidding too, and we know what kind of Payout agencies get per card so there is margin for a fairer share for sure.

I actually had an email dialogue with an agency guy running another well known card aff scheme and even though I placed a justified, reasoned and substantiated argument for better terms they didn't even see fit to reply to my last email, they simply said that the pot was empty and there was no margin for movement in their second email and never even replied after that, how professional is that for someone that "values my traffic"

the EPC of around £1.80 via the scheme yet their overture click bid was £4.53 .. hmm "No margin for movement" not quite true methinks.

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no offence Cap one guys but £1.00 per declined application ?? come on..

I have done my bit by getting them to apply if you don't want them is that my problem ? should be £7 per referred/rejected in my view

erm wasn't it you guys bidding £15 a CLICK the other week on overture.. !!! ?

Mc661 · 05-08-04

think ive seen them bidding $43 on google adsense.

I wont be promoting Captialist One, its better for me to promote them thru overture, adsense!

Shane · 05-08-04

aye does kinda make ya feel less than impressed don't it

At end of the day I am not even thinking "PAY ME THE SAME" as I know that overture etc is a cut throat environment but basically the market has determined that £4.50+ is a fair click price to pay or else it wouldn't be that.

I'd be happy with an EPC of around £3+ if the overture/espott rate is £4.50 then we both win, you credit card agencies /merchant guys save a fair percentage against overture and espotts and we get a better rate than the present EPC's we are seeing.

when we've all decided the aff scheme's aren't worth it and we all swap over to espotts and overture feeds, how much are you credit card agencies and merchants guys going to end up paying then ? .. much more than £4.50 a click I DO KNOW

pericom · 07-08-04

I echo what the others have said.... cmon Capital One your payout is a joke and your not worth promoting... its damn cheeky bidding £5 PER CLICK then giving affiliates £1 for a failed APPLICATION.

harris1 · 07-08-04

Well I have to agree. Remember its £4.50 per click odd plus vat.......

I know for a fact Capital One look on Affiliate marketing as "Free" business. I`m not a charity and they are not offering the going rate for quality CC traffic. Not by a long shot. Not interested.