Good afternoon everyone
I've been a bit of a busy girk this week and thought I would share some of what I have been doing with you, as I feel it could be of use.
I have been spending some time reviewing the advertising methods available on CJ and thought that it would be better to get in touch personally, to see what methods you use for advertising and therefore offer you support in the right areas and understand where to invest the time I have available
Please feel free to drop me a line, to let me know how you like to promote your programme, I love to hear how well you are doing
UPDATED PRODUCT CATALOGUE
I have invested a lot of time this week, refreshing our product catalogue. There are now 150 lines available covering toys for younger children, by the end of the week there will be over 200 lines available! I want to make sure that we are offering you as much appropriate content as possible.
If there are lines of specific relevance to you and you would like to ensure they are listed, please feel free to e-mail me.. I will make sure they are added.
DEEP LINKING - UNIQUE CONTENT
After receiving an e-mail from a key affiliate, I have spent time this week learning about deep-linking. Just as a recap for those who don't currently use this method, deep-linking allows your to build individual and personal content for your page/site/e-mail, where the copy is unique to you and images can be customised to your taste. I discovered that you can customise the url used to direct your traffic to a specific ELC page rather than the homepage (with tracking intact), which makes life easier for your customers and also tips conversions. This process is a lot easier than I first anticipated and definately more effective..
If you would like to consider using deep-linking within your advertising, I
am more than happy to advise you on how to apply it. I
am also happy to discuss how the individual ELC url's work, so that your content is always accurate an displayed. If this is of use to you, please get in touch
PAY PER CLICK / SEARCH ENGINE LISTINGS
I
am aware that a large number of you use PPC and
SEO, to promote your programmes. Within my role, I compile weekly statistical information on sales and trends within ELC. If you would like guides or steers for products, ranges and themes for ELC, I can gladly provide you with information. I have this week populated the keyword section, within CJ links. This will show you our strongest PPC keywords at present and I will ensure that this is updated regularly
Thank-you for taking the time to read in and support ELC, please feel free to contact me with feedback regarding the programme or to put forward ideas on how I can provide content, or improve what already exsits.
hAVE A NICE WEEKEND EVERYONE
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