My impression is that they're asking you if you use "adware". i.e. via Claria, WhenU, Direct Revenue.
These (with various degrees of honesty) load software on to machines and basically monitor internet usage. If a user goes to a page which is in their database they'll serve ads.
There are basically two ways an advertiser is added:
1) Via a direct relationship as with traditional media i.e. media owner goes to adware company and says "promote our products/services please"; or,
2) Indirectly. Adware company joins as an affiliate by either being honest about who they are with adware supporting networks or secretly by providing incorrect publisher data i.e. false company names etc.
Perhaps they believe you fall into the second category.
They may see an unusually high degree of activity or an exceptionally high/ low conversion rate.
Some times if people use something like Webtrafficmax (pop-unders, expired domain redirects etc) or similar you may may create a level of mechant page impressions that they believe may not be able to be achieved legitimately.
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