As you may recall at the end of last year, we introduced an incentivised tier structure on commissions payable to affiliates.
However we have now after an extended period have had to revert back to the original structure as of the first of October which is 5% commision on all sales
Please bear in mind that these are still the same commission levels as were originally set up on the program and we have not actually reduced any commissions below this level.
Why are we changing the structure?
Rather than revert back to normal commission levels after the test period finished (2 months) we decided to keep this running for some additional time to help analyse seasonality and other trends.
In addition it is important we adhere to the original commission levels for the time being as we are ramping up activity for the Christmas period (with a new incentive structure to follow in November).
Finally, can I say that this reduction in commission levels is only a temporary measure and we will be reviewing our commission levels in line with the growth the program has seen over the last year – thanks to all your hard work!
In addition we are hard at work here at JD Williams ensuring that we are doing as much as we can to ensure that you have the best possible chance to convert those sales for example:
New development - Short term plans
· New site launches in the next few weeks of the following sites:
www.christmasgiftsdirect.co.uk
www.specialcollection.com
www.heathervalley.com
www.autumnclearance.co.uk
· Rollout of the above to the affiliate network will involve incentivised competitions, new creative, content, landing pages optimised for maximum conversion etc
· New Christmas creative being loaded for the following sites – again incorporating landing pages, deep links to best sellers etc:
www.simplybe.co.uk
www.houseofbath.co.uk
www.fashionworld.co.uk
www.jdwilliams.co.uk
www.naturallyclose.co.uk
New developments - Medium term plans
· Data feeds - We are currently in discussions with a supplier re integration of data feeds into the program. It has taken some time to get this off the ground however I
am particularly excited about this development and hope to have it in place within a few months
· Incentives / promo codes – we will be introducing a range of new code for the forthcoming Christmas campaign, beginning in October.
· New sites – In addition to the above we will be launching an additional 3 sites over the next few months – watch this space!
As always if anyone has any queries regarding these changes or upcoming promotions/affiliate tools please feel free to drop me a line and I will do my best to help
Kind Regards
Dominic Smith
E Business Development Manager
JD Williams & Co Ltd
Griffin House
Manchester
M60 6ES
t. +44 (0)161 238 2124
f. +44 (0161 238 2030
m. =44 (0)7875559748
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