Cross Cookie Correlation Launch

Daniel Powel · 15-02-08

Hi all,

I'm pleased to announce the launch of Cross Cookie Correlation on Commission Junction.

Cross Cookie Correlation has been developed for our partners and clients that have affiliate marketing programmes in a number of countries, and manage multiple brands in their portfolio. Publishers have access to a more sophisticated technology for managing multiple programmes.

Cross Cookie Correlation means that Commission Junction advertisers can now link programmes between countries or related brands. Publishers benefit from a smarter linking process that generates a more accurate view of activity and revenue generation. Publishers can gain a better understanding of their global revenue earned across each advertiser’s account.

For example: An advertiser has affiliate activity in multiple countries eg. US and UK. A UK consumer clicks onto a site for the US programme via a UK publisher but does not purchase. A few days later, the same consumer clicks directly unto the site for the UK programme and completes a transaction. Normally, this sale would NOT be attributed to the UK publisher. However, using Cross Cookie Correlation ensures there is a link between the publisher and all the advertiser’s sites.

If you have any questions, please do not hesisate to contract me.

Thank you,

Daniel Powel
Head of Account Management, UK and Ireland

Commission Junction, a ValueClick Company
Oxford House
182 Upper Richmond Road
London SW15 2SH
P: +44 (0)20 8785 5825
F: +44 (0)20 8785 5444

Keith · 16-02-08

Do affiliates need to join all related programmes for this to work, if so will there be notification going out regarding who has this in place and what programmes need to be joined.

Daniel Powel · 18-02-08

Hi Keith,

You do have to be joined to the relevant programmes in order for Cross Cookie Correlation to work. Advertisers that choose to use Cross Cookie Correlation will surely their affiliates know as the opportunity arises.

Please do not hesitate to contact me for further information.

Thank you,

Dan