Here is a press release from IdeaLabs regarding how much CJ's datafeed helps with conversion ratios. I thought you may find interesting.
According to the Press Release, direct product links double conversion rates on the average.
www.idealab.com/frame.tp?...s_7327.jsp
This is rather old news for some of you, but we have had such good results I wanted to share this info with any merchants who were contemplating datafeeds but have not yet implemented one.
I
am an affiliate management consultant for several programs and just had a datafeed programmed for one of my clients, Irvs Luggage Warehouse. I can tell you that this move has been OVERWHELMINGLY successful for us, boosting sales attracting a lot of new affiliates to our program because datafeeds are just in huge demand right now.
Comments we have gotten from our beta testers include:
"... the system works great, the feed is great. It took me less than 1 hour to process it and generate the site. Far better than many of the other datafeeds. Great Job!"
"By the way, I love your feed. It is one of the easiest and most customizable ones I've used so far."
I have been trying to convince another client to provide a datafeed for over a month. The above article finally helped them to see the light and our new feed is in progress.
I was initially very intimidated about the whole datafeed issue, since I'm a marketer not a programmer. Luckily we found a great programmer who is very reasonable. Now that I have tackled a couple and know what is important and how to streamline a great interface, it's really not that big of a challenge and more than worth the effort to offer this sales tool to your affiliate partners.
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Linda Buquet
Affiliate Program Optimization, Consulting & Recruiting
www.catalystemarketing.com
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