Hi Steerpike,
Thanks for the feedback. This is a very valid point - unfortunately, FusePump feeds aren't always designed with aggregation in mind. We work with the merchant and tend to take guidance from them over how we present the data. We tackle feeds on a merchant by merchant basis and try to distribute as many attributes as we possibly can for each, which doesn't mean our feeds are always easy to combine. It does, however, mean they're as comprehensive as possible.
In the example you've outlined below, the first merchant only has single images per product so we're only able to supply an <imageURL> field. The second merchant has multiple images per product and supplies thumbnails as well as full size images. We opt to include both in this case so that we're not excluding data which might be useful. There's clearly a trade off here between completeness of feed and ease of aggregation.
We'd definitely like to produce aggregated versions of feeds in the near future though (and aggregated versions of the feed tools for particular verticals) and thats where we'll consolidate the feed structure to provide top level tags for all important data and a consistent base format. Overall, there'll be less data in an aggregated feed than you might be able to access if you downloaded several merchant specific feeds, but it'll be easier to use for certain applications.
I think you're right that a good intermediate solution would be if it were possible to restructure fields in the feed (as well as simply rename them) and that's in development too
Robert Durkin
Co-founder
FusePump Ltd
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