Hi,
Yes, you can use the same website ID across multiple sites, however we do recommend creating a new website ID for each site. It does give transparency to advertisers in advance of them working with you. In some cases advertisers may think you are solely US based and possibly decline your application.
In any event, please drope me a line if you require any further help getting going here in the UK.
Best,
Daniel Powel
dpowel@cj.com
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