Homebase warning: an open reply

[norton radstock]

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This message received today:

Thank you for having joined the Homebase programme. We’ve noticed that since joining, you have not generated any clicks through the programme. In order to manage our programme effectively, we need to remove publishers that are inactive for a long period of time. As a result if you have not driven any clicks by 30th September 2011 you may be removed from the Homebase affiliate programme.

Dear Homebase,
Thank you for your message. I was sorry to hear your disappointment in my performance. Actually I was also surprised, so I checked the stats. I note that from the end of April to end August 2011, I displayed your ads 14,409 times resulting in 313 clicks and 3 sales.

I know this is not a lot -I have done much more business for B&Q on a rival network, but to be honest I am cautious with Commission Junction as they have a habit of removing publishers and I am careful where I put my efforts. It is important that affiliates can trust their network.

I would like to continue to promote your business as it is an extremely good fit with mine, which has had millions of visitors over the years. Hopefully we can continue to do so to our mutual advantage.

[Daniel Powel]

Hi Norton,

Please accept my sincere apologies for the delayed response. Somehow I missed this post.

This paragraph together with the rest of the email was designed to help us work more closely with our affiliates and gain their feedback on what we can do more to help drive sales and traffic. In order to manage the affiliates closer, Homebase wanted to focus their efforts on active affiliates and getting dormant affiliates selling.

If you could drop me a line with your account number we can take a look at things and make sure you are flagged to remain active.

Thank you,

Daniel Powel
dpowel@cj.com