Good afternoon everyone (and a nice afternoon it is too!),

ELC are pleased to let you know that we have launched our Autumn / Winter 2004 range today online, which means ALL web customers exclusively get to see our new lines and order new toys well in advance of all other customers!! Which I think is a great opportunity for all our Affiliates.(store / mail order launch 5th August 2004).

To make the most of this we have added new creatives to our CJ links section and I would like to tell you about some of our new and exciting lines, which we know will be big sellers!

Wooden Doll's House - Fantastic NEW Modern Design!

Complete Kitchen - With FREE Accessories Set - Colourful NEW Design!

Wooden Knight's Castle - Exciting New Design!

Giant Garage - With 15 FREE Cars!

Traditional Wooden Pirate Ship

We are also running a number of fantastic season offers, which we would like your suppoert with:

Spend £15 on Happy Land and get a FREE book!

Buy Little Lucy Doll and get a FREE accessories set worth £20!

Buy My First Leappad and get a Winnie The Pooh Book Half Price!

Spend £30 or more on Thomas wooden road and rail vehicles and get a FREE Thomas shaped carry case!

3 for 2 On Books

We have introduced a new Character section into the ELC site, with lines including all children's favourites Dora the Explorer, Balamory and Postman Pat, four of our best lines are:

Dora The Explorer - Adventures with Dora

Dora The Explorer - Dancing Dora

Balamory - Felt Set

Balamory - 2 In A Box

As the web launch is ahead of the store launch, stock is continually arriving to strengthen the promotions.

Creatives are loaded in out links section on CJ, we are currently updating the product catalogue to reflect our best selling lines. If you would like additional creatives or would like a specific range catered for in the catalogue.. please get in touch. I am always happy to speak with affiliates on a personal basis.

Thanks again for your support