At a guess they issue promo or coupon codes for their own promotions/direct mail etc.
I think they are saying that you cant collate their coupon codes from their other promotional activity and release the coupon codes to your users.
(Something a lot of the US merchants do, coupon codes much more prevalent in US and merchants have to try and control the codes use so it doesn't skew their anaylsis of different coupon promos).
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