How to Improve ROI

[Steveburner]

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Hi every one, i am running my campaign.But my CTR is is very low.Can you suggest me how i improve CTR and increase ROI.

[findlite]

Try and create pages which target specific things. Ramming a bunch of generic links on some random page wont net you many clicks unless your some massive community portal with 1000's of hits a day.

Try to cut to the chase, Elephant.co.uk are a good example. Notice how they stick a big "Get a quote now!" banner right at the top of the page. All the crappy seo content is posted below to keep G happy. Your customers wont want to read that ****e though so make sure they can see straight away where the good stuff is. I do the same thing on my Cardiff parking site. Notice how the beachball draws your eye to where both you and i want you to be...... getting a quote! My customers couldn't give a rats ass about my business or my latest blog.... they just need to know I can sell them a piece of tarmac with some cctv and a transfer bus to the airport..... Oh and a reasonable daily rate wouldnt go amiss too!

Hope that helps, hey Affi seems to be back. He is somewhat of a genius at the landing page thang so many run a few searches and pull up some of his old thread?...

[brogan]

thanks for that info!

[paperkool]

Findlite wrote excellent information for you. Allso, you should be careful how you write.
Try not to use broken English sentences unless you're trying to be funny. Be careful with your English Grammar.

[vaponte]

Hey Steveburner, Vidal here and you have to make sure first that you have a landing page. Second, you MUST make sure that your landing page is RELEVANT with what you are promoting. Third, make sure you are using your main keywords in your landing page and in your landing page your main keywords should be there around 2%, which is should be there approximately 5 times. Especially, in your Title. Google looks for all of this! Any other questions just ask me ok.

[shytobuy]

Nice reply findlite, thanks. The better and more closely relevent your landing page is to your ad content (in PPC), the better performance and CR you will get.

[vaponte]

Yes, very nice comment Findlite you always want to be specific. Relevant to what you are promoting! Your Landing Pages has to be relelvant or Google will cancel you out!

[aalabaha]

Hi Buddy!!!

How to i optimize my site for related my services, products and ROI... ??? reply me soon thanks for sharing... meet again...

Web Design Dubai | Web Development Dubai

[vaponte]

That is a great question aalabaha. What I did was joined an Internet Marketing School that has truly helped me out with ROI and so many other Internet Marketing issues, because Google, Yahoo, etc changes so much their requirements that this school really keeps me uptodate.

I hope that helps my friend!

[danmicheals]

Yup guess that's about it. Write good ads, ads groups should contain focused keywords, create a landing page with relevant info and HEADLINE.