impressions only counts banners or links that have a tracking pixels actually appear. Clicks is the number of clicks - so if you have regular text links these are not counted as impressions - only when they are clicked.
=Z what is happening!
impressions only counts banners or links that have a tracking pixels actually appear. Clicks is the number of clicks - so if you have regular text links these are not counted as impressions - only when they are clicked.
ahah! thanks.
that's really very annoying for click through rates then isnt it?
even so... i couldn't have had 1538 clicks. i've only been working on my website and it only had about 4 views yesterday!
Could be be a bot clicking on the banner trying to find out what it is, can your track your links or check your server logs for the traffic
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