03/11
Dear affiliate,
It has come to our attention that there are still perceived to be issues concerning Fragrance Direct's affiliate program.
With regards to the deletion of sales, this act is never in the interest of dealgroupmedia as it removes our revenue stream as well as yours and so would never be undertaken off our own backs. The decision on how an advertiser's program is set up is a partnership between ourselves and them as we can offer our advice on what has worked before and we rely on their input on what has worked for them in converting and generating revenue to find common ground. It is in everyone's interest to create a program that will work and so it is never just one party's decision, as both yourselves and dealgroupmedia rely on regularly validated sales for reliable income.
The original way the program was set up meant our tagging only picked up registrations and no other visitor activity so we had no way of knowing which registrations led to sales as this was not part of the original agreement. Our tracking only picks up the transactions that apply to what the advertiser agreed with us and nothing more to avoid privacy issues. After discussions with Fragrance Direct we were in the process of changing the program to a percentage of a sale, which was communicated to all the affiliates, but before this was completed it was requested that the program was terminated and this was duly announced in the affiliate newsletter.
We fully appreciate how this situation has affected you and we are looking to increase the number of quality fragrance suppliers available in the near future.
Should you have any queries please feel free to get in touch.
Kind regards
Emma
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