New Program - RAC Car Insurance

[rich2nd]

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New Program - RAC Car Insurance

Shopping around for car insurance can be time consuming and frustrating! At the RAC we’re offering something different. One click is all you need to get us talking to our panel of 18 different insurers, that’s 18 opportunities to get you the best available deal.

Its not just time you’ll save an independent survey by Direct Excellence (April 2004) showed that customers who switched to the RAC saved on average £80. And when it’s time
to renew we promise to shop around our panel again to see if there’s a cheaper deal for you.

For almost 100 years, we’ve always been there, with a name you can trust. Buy your car insurance from the motoring experts, and you’ll get one month free when you buy online.

RAC Car Insurance pay £28 CPA and there is a 30-day cookie in place.

There is also some great creative available in their banner area to help your promotion.

Richard Way
Channel Support

dealgroupmedia more performance more return

Unit 800 Highgate Studios
53 - 79 Highgate Road
London NW5 1TL

richard@dealgroupmedia.com
+44 (0) 20 7691 1880
+44 (0) 20 7691 1881
www.dealgroupmedia.com

[Qui Gon Jinn]

Do the programs RAC Breakdown, RAC Warranty & RAC Insurance cross track? If not it will pose a problem.

They really should be consolidated into a single program, sorting out cross pollination between programs is needed.

[rich2nd]

Hi Qui Gon Jinn,

Thanks for your post.

Currently our three RAC programs, RAC Insurance, RAC Warranty and RAC Breakdown are all set up as seperate programs, which does not allow them to cross track at present due to the nature of the deals.

However, this is something that we are currently working with the client to resolve.

Kind Regards

Richard Way
Channel Support

dealgroupmedia more performance more return

Unit 800 Highgate Studios
53 - 79 Highgate Road
London NW5 1TL

richard@dealgroupmedia.com
+44 (0) 20 7691 1880
+44 (0) 20 7691 1881
www.dealgroupmedia.com

[Qui Gon Jinn]

When the three do, then we would be more interested.

Like the AA for example. We often send a viistor to buy one product but they go off and buy another. With RAC too much leakage potential.

[dbm44]

Yes, I agree with QGJ. These 3 programs would be far more attractive if they were cross linked.

Leakage from one program to another only benefits the merchant, not the affiliate.