Important dgm Update: Dial-a-Phone program structure

[Chris Garner]

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The Dial-a-Phone program generates the highest revenue for publishers on the dgm network and our goal is to maintain this in the future. The earnings per click for Dial-a-Phone publishers is on average £0.39p with the best performing publishers earning up to a whopping £0.74p, the highest of any of our mobile advertisers.

As of 1st July 2005, we are adopting a new structure for the Dial-a-Phone program. Previously, commission was paid when an application was completed. Now, the new structure will mean commission will be paid on a valid application basis, i.e post credit check. Paying out on post credit check applications is a typical payment mechanism adopted for the affiliate mobile sector. The new structure will mean the validation period will initially take more than a day, but we will endeavour to keep any disruption to an absolute minimum. We will update you as soon as possible on a more accurate validation timeframe.

The standard CPA rates on valid applications will be exactly the same as your current rate, however the tiered bonus structure will not apply from 1st July onwards, until we can assess new volume levels.

We are conscious that the short lead time on this notice is not ideal, and would like to stress that we are letting you know at our earliest convenience. With future communciation, we will do all we can to inform you in advance.

To aid your promotion there is a great new range of creative including both generic and promotion specific creative. There is also a daily updated XML feed and live updating banners showcasing the top selling products available. Login to your admin area for more info www.dgm2.com

Do feel free to contact me if you have any queries regarding the above announcement, dgmproductsolutions@dgm-uk.com.

We would like to reiterate, the reason for these changes is to maintain volume levels as well as making a fairer program for publishers who deliver high quality customers for Dial-a-Phone.

T&Cs: Please be reminded that no brand name bidding is permitted on this program. Publishers are prohibited from bidding on "dialaphone", "dial a phone" , "dial-a-phone" as well as mis-spellings of the Dial-a-Phone brand.


Kind regards
Chris Garner
Publisher Relations Group Head

e chris.garner@dgm-uk.com
t +44 (0)20 7693 5908
f +44 (0)20 7691 1881
w www.dgm-uk.com
w www.dealgroupmediaplc.com

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Rachel Lambert, E-Commerce Sales & Marketing, The AA

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Dougal Scaife, Ufi/Learndirect

"dgm has helped us build and maintain market share in a very competitive environment."
Nathan Hallam, Affiliate Marketing Manager, William Hill

[loquax]

So was it necessary to kick off affiliates from the program if these changes are to be implemented?

I'm confused as you removed us from the program as we didn't generate (your words) quality leads... so under this new system the "poor quality leads" would be filtered out... so i'm assuming therefore the "remove affiliates policy" was well pointless as we'd still have sent the same traffic, but our "poor quality leads" would not have converted under this system.

Perhaps i'm being harsh but a number of words including brewery and organise are forming in my mind at this moment.

Jason

[Qui Gon Jinn]

Suggestion: How about paying 50 - 60p per click, like what the merchant does on pay per click search engines on untargeted generic terms.

[bazza1603]

Hi,

What other network is Dialaphone on again? Is this network Worth Dealing with?

Regards

Barry

[angelabx]

Last time they tried this it was a joke with us having to wait over a month for any indication of performance.

Hope it's more efficient this time. I have my doubts though - that brewery saying also springs to my mind!

[Matthew Wood]

Seems like a pretty poorly handled situation to me!

Agree with Jason; why kick off affiliates a few days before implementing a commission per 'sale' payment structure? - were people talking to eachother here?

[EyeOfTheTiger]

Hi,

Classing myself as one of their best performing publishers based on the below figures, I like working with dialphone for this reason, although to be honest the amount I push through them is no-where near what I could do due to their low level per application payment as it stands and the fact that there are quite a few (not mentioning any names) mobile merchants paying per application and paying more than this amount.

"[The earnings per click for Dial-a-Phone publishers is on average £0.39p with the best performing publishers earning up to a whopping £0.74p.]"

"[Previously, commission was paid when an application was completed. Now, the new structure will mean commission will be paid on a valid application basis, i.e post credit check.]"

Am i right in that a "valid application basis" is a completed sale, i.e. pass credit check, get phone has phone past 14 day returns policy ? Call it a sale, don't call it a valid application basis. It confuses the crap out of me and probably everyone else.

I was under the impression that Dialaphone was a key client for DGM the amount they harp on about them, and that DGM letting us know about this at their "earliest convenience" is laughable, 2 days ????

"[To aid your promotion there is a great new range of creative including both generic and promotion specific creative. There is also a daily updated XML feed and live updating banners showcasing the top selling products available. Login to your admin area for more info www.dgm2.com]".

Get real. Has anyone actually looked at the "Expandable" banners, featuring the astonishing deals on the Nokia 8310, and the 7210 and the astonishing T-Mobile Samsung A300 prehistoric phone on a T-Mobile tariff that hasnt existed for over 6 months in itself. Phones which over a year old have been long out of disctirbution and manufacturer production. Uptodate creative my arse!

And having looked at the feeds, they read of unamanagable gobbledeegook which I don't use but would like to. I have spoken to Chris Garner voicing my concerns over the feeds and data supplied by Dialaphone and their usefulness. Does anyone actually use the feeds from Dialaphone to pull into their sites ?? I'd be interested to know if they do.

I guess yet again as an affiliate I have to drop my trousers, bend over the desk and be shafted by big client/agency sloppy handiness in making changes with little reflection or regard for affiliates.

It will certainly be interesting to see how long validations now take, what percentage are reversals and how the program now performs over the coming months. I guess I'll just have to swap some links over, maybe I was performing too well for them with an EPC like that and they figured they could screw me and do paid search themselves or get the agency to do it on their behalf keeping even more of the DIalaphone lions share for themselves.

Adios Dialaphone, Hasta luego.

Tiger

[EyeOfTheTiger]

Sorry forgot to mention, does anyone know if they do work with another network/agency or even if they hae their own indy program. I'd be very interested to find out if they do and if it means joining a new network, then first to send me a sign up link will get 5% of my dialaphone sales or thereabouts if need be.

Tiger

[angelabx]

The team here has pretty much decided to drop them too from tonight.

We make a good gross revenue from them but the profit level is no longer worth the risk.

DGM will be the loser.

We once used to make over £10k per month from DGM but next month I can see this dropping to under £100.

Sell yer shares!

[Pete Taylor]

Sell yer shares!

Is that financial advice?

[bazza1603]

Hi,

I am pulling the plug on Dialaphone as from tonight. If fact I have had enough full stop...... When I turnover £100 a month everyone treated me badly. Now I turn over very respectable amounts and I still feel I belong on the sole of someones shoe.

Well I am off to spend some quality time with my son for a few months. Dont think anyone will miss me....

Regards

Sick and depressed Baz

PS anyone want to buy some sites, or Swop for an X Type Considered

[Sammy aff]

you said it guys, what bs. If you guys have traffic for phone stuff you need to consider the broadband phone merchants, i can promise it will make your mobile sales look very poor. Just starting in the uk massive in the us get in early.

[EyeOfTheTiger]

What ? Please explain. I hardly see a telephone line the same as a mobile phone whatever the commissions are.

Tiger

[angelabx]

Ok, so I've now got some pending dialaphone sales for 1st July ....

Can someone at DGM please confirm what will happen to these?

Previously they would have all be validated on the next working day.

Under the new system when will they be validated and will it be just some of them?

I'm confused?

[EyeOfTheTiger]

Is it just mre or does Dialaphone now appear to be bidding fairly highly on PPC on google when they didnt before. Maybe I am wrong or maybe not.

I dunno

It is sunday morning and I am still drunk.

Tiger