Dear Publishers,
The go-live date for the new and improved WWF Adopt and Animal Project is Monday
12th September. Please ensure that any amends [ see below where applicable ] are made on this date.
The main changes are in the price - now £2.50 a month (or £30 per year) - and the fulfilment - you get much more stuff !
WWF are planning to focus more on the fact that these animals are real life wild animals, located in a project area which WWF either runs or funds [ ie: not in a zoo or sanctuary ]
The NEW Welcome pack contains:
1) Soft Toy (species specific - optional)
2) Square black folder (generic) that contains:
3) Adoption card with WWF's contact details (species specific) * this fits in the slits in the right hand pocket of the folder
4) Species fact booklet (species specific)
5) Certificate (species specific)
6) Stand up print of adopted animal (species specific)
7) Screensaver flier (generic)
8) Greetings card and envelope (species specific)
9) Green tips leaflet (generic)
10) The More About WWF leaflet which is called 'Together we can make a difference' (generic)
The money donated from people taking out adoptions goes partly to the animal and partly to other WWF projects, so
the wording used in the marketing must be:
"By adopting
you can help WWF to protect the future of the < species> and to tackle some of the biggest conservation challenges facing our world today"
Banner ads that feature the £2 per month ask will be replaced with new creative
Likewise PPC ads and copy on websites that feature £2 per month will have to be changed
Recent Stats:
EPC: £0.25p
CTR: 18.10%
OSC: 2.17%
CPA: £11.50 per direct-debit sign-up with tiered monthly comm bonus incentive:
1 – 24 direct-debit sign-ups = £11.50 per sign up
25 – 49 direct-debit sign-ups = £15 per sign up
50 + direct-debit sign-ups = £17.50 per sign up
Please contact me directly if you have any problems
Kind regards,
lauren.amos@dgm-uk.com
Good News - WWF Adoptions gets better
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