Red Letter Days: New Creative

[Andrew Mac]

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The Red Letter Days campaign is going from strength to strength.

Red Letter Days are now under new management and continue to be the UK’s largest gift experience brand, selling amazing experiences such as driving a Ferrari, luxury spa days, cooking with celebrity chef’s or even a day of SAS training.

All gifts are preceded with a memorably packaged ‘Red Letter’ gift box making them both a pleasure to give, as well as receive.

Redletterdays.co.uk offers a range of over 900 unforgettable gift experiences.

To further enhance this campaign Red Letter Days have provided further new fresh creative for Publishers.

So log into DGMPRO to obtain these new banners.

<b>Commission</b>

Orders of the value of &#163;200 or more 10%
Orders of the value of &#163;130 to &#163;199.99 11%
Orders of the value of &#163;129.99 or less 12%

With an average Sale value of &#163;137 and Conversion rate of 1.68% this program is an absolute must.

This program has a 30 day click cookie and 2 day PI cookie.

If you have any questions about this program please don't hesitate to contact me.

Andrew McAllister
Account Manager

dgm more performance more return
Unit 800 Highgate Studios
53-79 Highgate Road
London NW5 1TL

e andrew.mcallister@dgm-uk.com
t +44 (0)207 693 5959
f +44 (0) 207 691 1881
w http://www.dgm-uk.com
http://www.dealgroupmediaplc.com

[Shane]

Hmmm sorry to add a negative note but I can't say as I'm a red letter day fan at the moment.. I just phoned up to book my ferrari F360 driving that I've had sat on the shelf for almost a year and imagine my suprise when I discover it's no longer valid.. even though I paid money to extend it until feb 2006..

now it appears it is Red letter days LTD trading not just red letter days anymore... and the three letters mean it can shrug off any responsibility to outstanding vouchers .. nice..

wish I could buy a company and keep all the good stuff and bin the bad.

hmmm sucks that a company can shrug off the debt/creditors and then trade on the exisiting name as if nothing had happened.. red letter days is "saved".. but **£$% the creditors and people owed days.

well that's about £350 down the pan

[Wardy]

Hmmm just phoned up to book my ferrari F360 driving that I've had sat on the shelf for almost a year and imagine my suprise when I discover it's no longer valid.. even though I paid money to extend it until feb 2006..

Owch. I guess that is going to be a sticking point for quite a few people do you reckon?! It doesn't take much to make people displike something or a company and those that have been shafted are more likely to tell others about it making the brand tarnished.

Cheers
Wardy

[Azam.net]

Sorry to hear about your experience with 'em Shane. After screwing people like that, I wouldn't want to work with them.

Plus, I doubt conversion rates will be that high. I wouldn't even feature Red Letter Days on our sites if they paid a good CPM or CPC rate. Don't want my business to be associated with companies with a bad track record.

[Red Letter Days]

Dear all,

I know that some of you were affected by Red Letter Days going into administration, and being bought by new owners this time last year.

If you were affected, feel free to get in touch with me and I'll see what I can do to help. I know that some affiliate relationships were harmed, and I'd like to try and go some way to rectifying these.

Best not respond in the forums, as I seldomly check these, but drop me an email if you want to chat - corin@redletterdays.co.uk

Look forward to hearing from you.

Corin Dimopoulos
Head of Consumer Sales
Red Letter Days