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<b>David Hasselhoff has emerged as the most revered celebrity entertainer on the internet in a new survey of 16-24 year olds commissioned by Pipex.</b>
The star, who’s accolades include Baywatch and Knight Rider, topped a list of celebrities including Brad Pitt and Robbie Williams to be named as the male star most likely to feature in emails - with 30% of young people emailing ‘The Hoff’ to friends, family and colleagues. US Popstrel Britney Spears was named as the most emailed female entertainment star followed by Paris Hilton and Victoria Beckham in joint second.
‘The Hoff’ was also revealed as the cult star most searched for on the internet, above Arnold Schwarzenneger, Michael J Fox and ‘A-Team’ star Mr T.
‘The Hoff’ (who already holds the Guinness World Record as "The Most Watched TV Star in the World,") has become an icon for a whole new worldwide audience that has grown through online communities around the globe. Today Pipex, which launched in 1991 and has over 1m customers in the UK, announced that ‘The Hoff’ has signed up to become the face of a new advertising campaign for 2006/7. The campaign will highlight a new broadband and home phone calls package available across the UK with the slogan “Powered by Pipex’.
David Hasselhoff said, “I’m delighted to be such a hit on the web and to be crowned ‘King Of The Internet’. It is a great way for me to stay in touch with my fans across the world and I’m thrilled to be working with Pipex on this new campaign.”
Peter Dubens, Chairman of Pipex said: “As the results of our survey show, David Hasselhoff has become a cultural icon who has global appeal to our young, web literate audience. He was the perfect choice for our new campaign and we’re delighted to have ‘The Hoff’ on board here at Pipex.”
For further information on Pipex and David Hasselhoff please contact Julian Payne or Ewa Evans at Henry’s House on 020 7291 3000 / JulianP@henryshouse.com / ewa@henryshouse.com
Read on for further details of the Pipex ‘Kings of the Internet’ survey…
Overview of Pipex survey results:
Top five male entertainment stars most likely to feature in 16-24 year old emails
1. David Hasselhoff - 30%
2. Brad Pitt – 23.1%
3. Michael Jackson – 11.5%
4. Robbie Williams – 9.6%
5. Tom Cruise – 7.7%
Top five female entertainment stars most likely to feature in 16-24 year old emails
1. Britney Spears – 25%
2. Paris Hilton / Victoria Beckham – 16.7%
3. Angelina Jolie – 14.6%
4. Kate Moss – 10.4%
5. Charlotte Church – 6.3%
Top five cult stars most searched for online by 16-24 year olds
1. David Hasselhoff – 25.5%
2. Michael J Fox / Arnold Schwarzenegger – 14.3%
3. Tom Selleck / Mr T – 12.2%
4. Chuck Norris – 9.2%
5. William Shatner – 8.2%
Top five celebrities most likely to be forwarded to the office/friends guaranteed to bring a smile to everyone’s face by 16-24 year olds
1. David Hasselhoff – 30.7%
2. Robbie Williams – 21.3%
3. Peter Kaye – 20.0%
4. Ricky Gervais – 13.3%
5. Ali G / Jonathan Ross – 6.7%
About Pipex
Pipex is a multiple award-winning provider of integrated telecommunications and Internet services. With a broad customer base including small/home-offices and blue chip companies, Pipex provides a comprehensive range of consumer, business and corporate voice, broadband, security domain name registration and shared and dedicated hosting solutions.
Pipex’s focus is simple: enabling businesses and consumers to achieve their aspirations through proven communications services and emerging technologies. This is achieved through an extensive portfolio of high-speed Internet connectivity, managed services and hosting, security and voice products – combining exceptional performance, innovation and a commitment to customer service.
Owning one of the UK’s most extensive communication networks, Pipex boasts more than 100 Points of Presence (PoPs) nationwide. In addition, state-of-the-art data centres, which are manned and monitored 24x7, ensure the security of Pipex’s customers’ business critical applications. Its commitment to investing in its technology infrastructure ensures that Pipex continues to deliver the most scalable, resilient, secure and reliable services.
Originally Posted by laurenamos
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