Dear Affiliate

We are pleased to announce the re-launch of the Demon campaign on the DGM network.

Demon is a brand of THUS plc, one of the leading telecommunications providers in the UK, which has a ground-breaking next-generation network that underpins everything it does. Under the Demon brand, THUS offers a compelling suite of broadband solutions to meet the needs of both small-to-medium sized enterprises and professional home users.

Demon HomeOffice 8000
Demon HomeOffice 8000 is tailored to meet the needs of small businesses and professionals working from home, offering up to 8Mbps* as standard.

What customers get:
Fast connection. Up to 8Mbps downstream* and 448 Kbps upstream.
Static IP address. Enables VPN access for home workers.
Demon email security features which include anti phishing, anti-spam and protection from new virus outbreaks.
Unlimited email addresses. Create a separate Demon email address for every user.
Demon Dial Companion for sending email and accessing the Internet when you are away from base.
Electronic Fax. Receive faxes straight to your printer or desktop, with uninterrupted use of the Internet and phone line.
Choice of connection equipment. Select the broadband hardware that best suits your needs.
20MB web space. Create your own web presence.

Demon Home 8000
Demon Home 8000 is an ideal choice from home users and gamers who need a fast, reliable service at a competitive monthly cost. No hidden extras and speeds of up to 8Mbps*.

What customers get:
High speed connection. Demon Home broadband is up to 160* times faster than dial-up.
Flexible access. Surf the Internet and use a telephone or fax line simultaneously.
Fixed costs. Predictable, monthly rental charges without any variations or surprise bills.
Easy to install with no need for an engineer to visit your home. New connections are simple to set up by customers.

Demon Business Broadband
Business Broadband has the capacity to transform the way businesses operate. Fast, secure connections and high bandwidth are pre-requisites for an effective business

Demon Business 2000/4000/8000
The Demon Business Broadband range is ideal for small businesses that need a business grade high-speed Internet connection through to those that want to optimise the full potential of the Internet with a choice of speeds, up to 8Mbps* service in a networked office. We prioritise business traffic over the network during busy periods, which can help improve your cost efficiency and productivity. The Demon Business Broadband range provides the flexibility, reliability and support that customers expect from their provider.

Business-grade broadband features and support
High-quality, fast broadband speeds.
No downloads limits.
Traffic prioritisation.
25MB commercial web space.
FREE spam filtering.
Multiple IP addresses.
Electronic fax to email service.
FREE domain name.
Dial Companion for Broadband provides flexible Internet access for staff on the move.
24/7 business technical support.

*Refers to the maximum downstream line speeds only. The actual speed you experience will be subject to certain conditions and depends on a number of factors, including your distance from the telephone exchange and the quality of the wiring in between.

For more information please visit http://www.demon.net/seriousbroadband/

BRAND BIDDING COMPETITION

Demon is looking to reward affiliates who drive generic traffic to the Demon website with rights to brand name bid.

DGM Affiliates are running a competition throughout March and April so that all affiliates will have the opportunity to earn exclusive PPC brand bidding rights for Demon.

The 4 affiliates who drive the highest volume of validated sales over this period will be awarded exclusive rights to be in the closed group of PPC brand name bidders, starting from 1 May 2007. Affiliate positions in all search engines will be based on volumes driven i.e. the affiliate driving the highest number of sales will be given the 2nd position in all search engines beneath the clients’ own official listing.

The following restrictions therefore apply to ALL affiliates in ALL search engines:

No PPC brand name bidding is allowed on "demon", "demon internet" or variations or misspellings of these terms.

No PPC bidding is allowed on “demon+generic” or "demon internet+generic" terms, or variations or mispellings of these terms.

The use of "Demon" or "Demon internet" in the domain or display URL is not permitted.

All affiliates must direct generic search engine activity through a landing page and no affiliate may link directly to the Demon website.

GENERIC PPC ACTIVITY AND WEBSITE COPY

Demon is a brand of THUS and not a company in its own right anymore.

Affiliates must therefore NOT uses phrases such as “Broadband from Demon” but can use "Demon broadband is ......."

"Demon Internet" must be referred to as "Demon Internet services" / “Demon Internet access” or “Demon Internet products”

DE-DUPLICATION OF SALES WITH DEMON’S SEARCH ACTIVITY

Demon is using DGM’s single tracking solution to track activity across their search and affiliate channels. This system records the user interaction with the search and affiliate channels, so enabling Demon to see both channels’ contribution to a sale.

Sales will be awarded on a last click referrer basis, as is normal when de-duplicating sales between affiliates on an affiliate campaign.

This will result in the following:

1. A delay of approximately 6 hours in the dgmPro reporting interface to allow for accurate de-duplication to occur. This means that affiliates will not see sales ‘pending’ in their account until they have undergone the de-duplication process. There will be no further sales deletion due to duplication.

2. There is potential in the future for affiliates to be paid some commission if they have played a part in driving a sale, but are not the last click in the user journey.

Commission rates per sign-up
Demon Home - £15
Demon Home Office - £21
Demon Business 2000 / 4000 / 8000 - £45
Demon VOB* PAYG - £15
Demon VOB* UK Unlimited - £20
Demon VOB* UK & International Unlimited - £22
Demon Voice - £14
Blackberry - £20 per completed online application form

* Voice Over Broadband

30 day click cookie
2 day PI cookie

Kind regards

Nicky