thedoghouse.co.uk Launches on the Network

**mattswan** · 17-07-07

<html><body bottommargin="15" vlink="#3caeec" alink="#3caeec" link="#3caeec" leftmargin="0" topmargin="0" rightmargin="10" marginheight="0" marginwidth="0"><table cellspacing="0" cellpadding="0" width="800" bgcolor="#ffffff" border="0"><tbody><tr><td colspan="3"><img start="fileopen" height="12" loop="1" src="http://messaging.dgm-uk.com/imgproxy/img/401968455/spacer.gif" width="600" border="0" /></td></tr><tr><td width="5"><img start="fileopen" height="1" loop="1" src="http://messaging.dgm-uk.com/imgproxy/img/401968455/spacer.gif" width="5" border="0" /></td><td valign="top" width="589">Dear Affiliates, We are delighted to announce that thedoghouse.co.uk has launched EXCLUSIVELY on the dgmAffiliates network.thedoghouse.co.uk: online gift shopping made easy! What is thedoghouse.co.uk? The founding Directors of thedoghouse.co.uk are just like you! Too busy in a fast-paced world to remember those occasions which are really important. They developed thedoghouse.co.uk as a tool to solve this problem. thedoghouse.co.uk was launched in December 2003 to provide an Internet-based gift catalogue with email and mobile phone SMS reminders for specific customer dates such as birthdays, anniversaries and seasonal events like Father's Day. Affiliate Benefits thedoghouse.co.uk pays affiliates up to 15% on all valid sales within a 30 day cookie period. News Bulletin: For the month of July 07 we have introduced free post and packaging for affiliate referred customers with individual orders over £20. EARN MORE: Of course commission size in percentage means nothing if the average order value is low and the conversion of site visitors to customers is low. It is reassuring to know that thedoghouse.co.uk has a fantastically high basket value. Almost £55 (£54 last time I checked!) which is one of if not the highest basket values in the industry. This is in part due to the prestigious demographic profile of ABC1 males and females aged 30 - 55. Along with our fantastic products to purchase and above the line advertising it all adds up to a superb program. thedoghouse.co.uk offers affiliates the following commission rates with a 30 day cookie period. <table><tbody><tr><td>Number of Sales </td><td>Commission Rate </td></tr><tr><td>1-15 Sales </td><td align="center">10% </td></tr><tr><td>16 - 25 Sales </td><td align="center">11% </td></tr><tr><td>25 - 50 Sales </td><td align="center">12% </td></tr><tr><td>51 - 100 Sales </td><td align="center">13% </td></tr><tr><td>101 - 150 Sales </td><td align="center">14% </td></tr><tr><td>151+ Sales </td><td align="center">15% </td></tr></tbody></table>Unlike many tiered structures you may come across, our tiers are realistic targets and easy to reach: thedoghouse.co.uk is the only gifts and reminder service with so many high value products that are high sellers as well. Due to our returns policy, we have set our auto-validation period to 42 days. But we do validate manually on a daily basis, 30 days after the order was placed. If you have any queries regarding this campaign please feel free to contact the account manager <a href="mailto:sheenu.aggarwal@dgm-uk.com">sheenu.aggarwal@dgm-uk.com</a>. Brand Bidding Please be advised that 'Brand Name Bidding' restrictions apply to thedoghouse.co.uk program. Affiliates are requested NOT to bid on brand name terms or derivations including: Doghouse the doghousethedoghousethedoghouse.co.ukthedoghouse.com No affiliates are allowed to have adverts appear for searches on these or similar terms. To avoid broad match issues please include restricted terms as negative keywords in all your PPC campaigns. Affiliates found bidding on restricted terms may have pending transactions cancelled or face temporary suspension from the programme. thedoghouse.co.uk are very happy to work with affiliates who wish to cover generic terms across all the major search engines. URL Display The use of the display URL <a href="http://www.thedoghouse.co.uk/">www.thedoghouse.co.uk</a> or <a href="http://www.thedoghouse.com/">www.thedoghouse.com</a> or any other variations is prohibited in all search engines Deeplinking Please refrain from deep linking into thedoghouse.co.uk site as this may result in a loss of sales. If you would like to deep link into specific pages please contact the account manager sheenu.aggarwal@dgm-uk.com for further information. If you have any further questions regarding this campaign, please contact <a href="mailto:sheenu.aggarwal@dgm-uk.com">sheenu.aggarwal@dgm-uk.com</a>Kind regards, dgmAffiliates

**Barry** · 17-07-07

Good to see them appear on another network. Cheers

**HarveyC** · 17-07-07

Hang on - you validate after 30 and 40 days? I must've got this wrong; my gadgets merchants validate every 2-3 days max...

**mattb811** · 17-07-07

Hi Harvey,

Obviously each merchant is different but the DogHouse aim to validate asap but due to the returns policy that the client has in place they have decided to set the auto validation period to 42 days. This is to ensure that we give sales as much time as possible for sales to validate in order that affiliates get paid as much as possible.

We anticipate being able to validate a lot more often than once every 30 days but have set this limit initially as a bare minimum. As on every campaign we work on at dgmAffiliates we will aim to work with the client to ensure maximum validation in as timely manner as possible.

If you have any questions, please do not hesitate to contact Sheenu or myself.

Thanks,

Matt

**Sheenu** · 26-07-07

Dear Affiliates,

Please note that 120x60 and 468x60 banners have now been uploaded into dgmPro for the Doghouse. These creatives target and deeplink into specific pages dedicated to gifts for him / for her / for couples and for child.

If you have any queries please fee free to conatct me sheenu.aggarwal@dgm-uk.com

Kind Regards
Sheenu