Dear affiliates,
Today sees the launch of our new
World Vision London campaign. The campaign is fronted by Archbishop Desmond Tutu and appeals for Child Sponsors - to "give a child joy".
The campaign is a cross media campaign, including press, online, radio and outdoor.
This includes coverage in the Evening Standard, This is London.co.uk (hijacked today
London Entertainment Guide from The Evening Standard | This is London) and the Metro. Also, Radio has been used whereby Presenter reader ads in 2 high traffic shows on LBC have been used – Nick Ferrari (Breakfast) and James O’Brien (10am – 1:00 pm). James O-Brien even offered to donate his fee to the charity which was a nice touch!
Finally, the icing on the cake was an opportunity to use a free Cross-track projection at Euston station, which CBS specifically offers to charity advertisers. This is alongside the tube car panel ads.
Now is the perfect time to sign up to
World Vision Child Sponsorship campaign with dgm, if you haven't already.
Also, just a reminder of the tiered commission structure in place, where you can earn up to £40 per sale!
1 to 5 sales = £25.00
6 to 10 sales = £30.00
11 to 19 sales = £35.00
20 sales + = £40.00
Please contact Chrissie Hughes (Chrissie.Hughes@dgm-uk.com) for more details.
Many thanks
World Vision launches new London Campaign - fronted by Desmond Tutu
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