MyTestDrive Launches on dgmAffiliates

[Dan Cohen]

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We are pleased to announce the launch of MyTestDrive.co.uk on the dgmAffiliates network!

What is MyTestDrive.co.uk?

MyTestDrive.co.uk is a new and unique service that offers users the most convenient and easiest way to book a car test drive.

Consumers enter their basic details along with their car preferences; they are then automatically contacted by the manufacturers to arrange a test drive at their nearest dealership.

Program Information:

• £5 payout per valid user
• Single opt-in leads
• A valid lead only requires email, full postal address and telephone number
• We offer high performing banners, deep-links and new email creatives every month

The MyTestDrive program has a 30 day cookie period and a 2 day Post Impression cookie period.

Incentivised traffic and PPC bidding on branded terms is prohibited.

Please don’t hesitate to contact Till or Dan Cohen if you need any additional creative, information etc.

Please login to dgmPro to pick up your banners and start promoting MyTestDrive!

We are looking forward to working with you!

Kind regards,


dgmAffiliates

[Qui Gon Jinn]

Hi Dan,

Just for clarity, the consumer doesn't have to actually take a test drive for the lead to qualify?

Do you know what the approx ratio / conversion of lead to bum in seats is please, because bum in seats to car sales i can imagine is quite high.

[Dan Cohen]

Qui Gon Jinn,

That's correct - A valid lead only requires email, full postal address and telephone number.

In terms of conversion ratios, I don't know. but I have forwarded on this thread onto Till and I'm sure he will be able to provide you with this information.

Any further questions, please don't hesitate to get in contact.

Regards,


Dan

[Qui Gon Jinn]

Another one for you before i get excited, is there only an option of three car manufacturers Renault, Lexus & Diahatsu? from the drop down box "Optional: Select a car make"

[Dan Cohen]

Qui Gon Jinn,

Sorry for the late response.

I have passed this onto my contact at MyTestDrive.co.uk who will be able to let you know their current partners and plans for the website.

Any questions, please let me know.

Regards,

Dan

[hpops]

Potentially a great program you've got there

[eCircle]

Hi all,

Thank you very much for your feedback.

We don't get any response from the car manufacturers on how many users actually show up to take a test drive or how many of them buy a car. Therefore, a lead only requires valid contact details.

Unfortunately some of our clients (e.g. Chrysler, Mazda and Seat) are temporarily offline but we are expecting them to go online again by next month at the latest, so in August we will have at least 6 different car brands to choose from.

Thank you very much again for your interest in the MyTestDrive campaign and please don’t hesitate to contact me anytime if you have any further questions or if there is anything I can assist with!

Regards,
Till Faida
eCircle Ltd.