For Sale UKOffer.com - 8 year old site with revenues

[KieronD]

Tweet

I have decided to sell my longest standing affiliate site, UKOffer.com. The reason I’m selling is that I really need to cut down on the amount of sites that I run as I can’t devote enough time to them. For example, UKOffer.com was last updated over 6 months ago in June 2009. Despite that though, it still earned 31k in profit during 2009, more of that below.

Launched in 2002, UKOffer.com was my first attempt at an affiliate site. It originally started as an online shopping directory, I then used it to create landing pages and price comparison for PPC campaigns. Then a couple of years ago I switched off all PPC and converted it into a voucher code/offers site. Google seems to like “aged” domains and over the years this has fared me well in terms of search engine rankings and traffic.

Some stats

2009 total unique visitors: 293,033
2009 total page views: 509,062
2009 total commission from affiliate programmes: £31,006

3075 inbound links according to Yahoo! Site Explorer

Selling price

In terms of a selling price/valuation, well that’s a tough one. How to value a website? Depending on who you ask the typical answer will be anything between a 1 year and 5 year multiple of annual profits. So in my case that means somewhere between £31,006 and £155,030. I’ve decided to go somewhere just below the middle and 2 years profits. So £62k is the selling price.

Potential

I genuinely think that the site can easily, yes easily earn £100k a year and more. If it made £31k with only 6 months worth of (infrequent) updating then just think what the site can do if somebody puts some effort into it and posts say 5 or more good offers/discounts a day - easily achievable btw. The other thing to mention is that the £31k it generated was from affiliate commission only. There is also a huge opportunity to sell banner spots and paid placements (such as the Top 5 “Hot Offers”). I would say anything between £3k to £10k can be made from these. Years ago, when I was sending PPC traffic to the old UKOffer.com I could make £30k a month on tenancy/ad sales deals so I know what’s achievable.

Will I do a revenue share deal?

I’ve already been emailed by a few people to see if I would be interested in a partnership where they take over the day-to-day running of the site and we split the profit. While I don’t mind these kind of deals I’m afraid that in this instance it’s just not for me. So a full sale only please.

If anybody is interested then please drop me an email to info @ ukoffer.com. I have a spreadsheet of revenue and traffic split by month for 2009 that I would be happy to send you. Likewise if you have any questions then please drop me a line or leave a comment below.

[hpops]

End of an era mate

Good luck with the sale.

[aero_mansoor]

I remember you very very first posts back in the day when you posted your revenues on that american forum? or was it dominated by americans thinking brits cant do affiliate stuff.. I can honestly say you made me VERY proud...And UK OFFER IS the reason why I am in affiliate marketing. Lovingly hand coded as you put it , greta site.

Wish you the BEST, and if i can be off any help.. just drop me a PM

Mansoor

[WiiWill]

Just read some of your site Ukoffer, very inspirational, keep up the excellent work, us small time affiliates need some1 like u to look up to

[futureweb]

Wow Kerion - I don't belive it if I had the 62k I would snap your arm off m8 - what did the site do 2007 & 2008? fire me a pm please

Cheers

Ade

[KieronD]

Thanks for all your comments and kind words guys.

Futureweb - I'm afraid I haven't got any data from 2007/2008. In 2007 I was sending some PPC traffic to the site so it won't be an accurate reflection of profits anyway.

Cheers!

Kieron

[KieronD]

Many thanks for everyone who has expressed an interest in the site, it is very much appreciated. I have just accepted an offer for the site and it is no longer for sale.

Cheers!

Kieron

[CompareStore]

OK well the cat is now out of the bag as we are starting to contact the networks regarding what we are planning to do with UKOffer.com.

Nigel Frith and myself have purchased the domain and site and as you can imaging we have big plans!

I just want to thank Kieron for his help regarding the information we needed to make our decision to purchase the site, you couldn't ask to deal with a nicer chap!

If you are a network, agency or merchant and you would like us to feature any offers, etc. then please contact Nigel via Skype (nrfrith) or MSN (nrfrith (at) hotmail dot com).

[Barry]

Well done Chris and Nigel.

Good luck with your 'new' site, you look after Kieron's baby now

Ta

Baz

[darrenb]

Congrats to all parties on both the sale and purchase of UKOffer, it was great to see a well known affiliate site sell and in such a quick time and only goes to show what can be achieved with affiliate sites in the UK.

Kieron's blog on the sale of UKOffer also highlights a good way of selling a site and how best to go about it.

I did notice Chris was the new owner of the site from some of the affiliate links on the site following the sale, good luck with the site in the future although judging by Compare Store Prices and how well that performs in the serps you wont need it.

It will be interesting to watch how the site developes in the future.

Darren