- zanox becomes the market leader in performance advertising in Benelux

- Systematic continuation of the growth strategy

- Future dual leadership of Roger Kenbeek and Thomas Joosten

zanox, Europe's leading performance advertising network strides consistently onwards with its growth strategy and acquires 100 percent of the Dutch affiliate marketing network, M4N, based in Amsterdam. In doing so, zanox assumes the leading market position in the Benelux countries. Roger Kenbeek, to date Managing Director of zanox Benelux and Thomas Joosten, to date CEO of M4N form the joint operative management.

Merger opens up new opportunities for customers

M4N, founded in the year 1999, has its business focus in classical affiliate marketing and offers additional services for publishers, such as iPhone apps, ad-serving and data-feeds. In 2010, with just 50 employees, as well as approximately 450 advertisers and 2700 publishers in its network, M4N generated revenues of 17.9m Euro. Its two founders, Thomas Joosten (CEO) and Klaas Joosten (CTO) will remain in the company.

"We are absolutely delighted that M4N is now part of the zanox network. Our advertisers and publishers will benefit equally from the optimum mix of local strength in the Dutch market and international expertise brought in by zanox's existing structures and offerings. From today, this makes the zanox group the Number One in performance advertising, also in the Benelux countries," says Philipp Justus, CEO and Chairman of the Executive Board of zanox.

"We are proud that we are now part of the European market leader in performance advertising. The corporate cultures of both firms fit together perfectly and our customers will benefit in the future from the greater reach of the joint network," says Thomas Joosten, CEO of M4N.