On tax: yes, you need to pay tax on your earnings. Are HMRC really going to be bothered if we are talking about beer money? Well, probably not. Do the HMRC hang around forums like this? Probably.
On the plus side, affiliate marketing is relatively easy to do the accounting for. Outgoing tend to be things like hosting, advertising and domain names. Income tends to come from the networks (who give you monthly reports). If you do Self Assessment anyway, then it should be no problem factoring it in.
As for the business model you suggest.. well, this sounds like you are trying to do internet marketing for people who don't yet have the internet?
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