5th September 2002.
1. In reply to your e-mail, the supply of web site advertising is classed as a supply of services for VAT purposes and VAT Notice 741 Chapter 11 is relevant.(you can view this on our website , address =
www.hmce.gov.uk)para 11.6 relates to website advertising.) In order to determine whether you need to charge VAT on your sales you must establish the place of supply - in the case of your USA customer the place of supply is currently the USA and the sales would be classed as outside of the scope of UK VAT (not exempt).
2. If you registered for VAT and made taxable supplies as well as these outside of the scope supplies - you would still be entitled to reclaim any VAT incurred on your expenses/purchases made in relation to the outside of the scope of UK VAT supplies. The partial exemption rules will not apply in this case as the sales made are not exempt but outside of the scope sales.
3. Our website address has a useful section entitled "Trading on the Internet" which you might find helpful.
4. You should also read our Business Brief 06/2002 (also available from the website address) which is concerned with the Clarification Of The Treatment Of Internet Service Packages. I trust this is of help to you.
Yours truly,
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