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2-3k a month profit after tax I'd start to consider being a ltd company otherwise I'd stay as self employed.
You will pay tax either way but your accountant can show you ways of avoiding tax within each of those ways of trading eg self employed or a company. The bottom line its your accountant that will save you money.
Either way, at that amount I would look into the flat rate VAT scheme. There are were some great rates for 'advertisers' which is what I classed me as in AM. The flat rate scheme means you can charge VAT at full rate (ie the networks pay you 17.5% more) and you only have to pay a flat rate on your total turnover back to the hmrc (mine was 10%) this is great if your into seo and have no ppc expenses etc, you make the extra.
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