Hi,
This is how i understand it.
If you have an EU vat number, you will not have to pay vat on your google invoice.
However, if the item was a physical product that you had brought from Google, and they sent it to your business address, you would have to claim it. As the google adwords is 'a service' this does not apply.
Thats how i understand it from my accountant.
Peter
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