For affiliates information on Payday loans lead generation.
It is early days for Payday Loans in the UK. It is estimated that only 150-200,000 people have used or regularly use this service. There are only a handful of direct lenders in the UK, however hundreds of marketing sites generating leads for the same handful.
There are many ways to generate a lead; however I will list the most popular.
1) PPC
2) E-mail lists.
3) Banners ads from other product sites or thank-you pages.
1) PPC marketers are drawing from the same pot of 150-200,000 regular users/searchers of Payday Loans, the results are: - many duplicated leads and a very large percentage of applicants already having a Payday loan with a competitor. (Not ideal, as bad debt is double in this category).
2) With e-mailers, the best results for lenders come from databases outside the Payday arena, thus introducing the applicant to the service which they do not know about.
3) The marketer is fulfilling the need for the Payday Loan, right when the applicant needs it example being from a holiday site as they need the deposit or from a white goods site where they need a new washing machine today. Our best lending results are from this medium.
When i get a bit of time I will work out the returns from each marketing method. Remember you can find us at
Just Before Payday | JST Financial Solutions Limited