Lead Generating and Data Protection

[jimbobalexander]

Tweet

Hi All,

My first post on this website, but have been reading through the financial threads for some time now.

I am a little confused over the legalities about someone (me) having a website which processes leads from website visitors looking for various loans, whether these are for unsecured/secured/payday loans etc.

I currently promote payday loans via 2 websites I have, but I would like better/greater control over the actual lead and receive this directly myself, rather than using an I-frame, where the lead goes directly to the affiliate or merchant. I would then want to sell the leads onto an individual/company within their respective markets i.e unsecured/secured/mortgages/payday loans etc. etc.

So I guess my questions are:

- Can I capture leads via my websites and sell them on or do I have to become registered with a credit licencing company and data protection etc.?

- Would most individuals/companies who purchase leads from me, request proof of my credit licence agreement and/or data protection licence?

Sorry for the lengthy post

James

[Michael_Anthony]

The DPA license is a must, but it's a cinch to obtain and very cheap.

The CCL is required if you send the leads to a broker and get paid on a back end basis, i.e. if the loan completes. If you simply sell the leads on a cost per lead basis, i.e. you get paid for every lead regardless of outcome, then a CCL is not required. If this were not the case, then every affiliate network would need one, as they are effectively buying and selling leads.

You will read lots of conflicting views on the CCL requirement, and I have no doubt that many other a4u members will contradict my advice above, but having been in the finance lead gen business for over five years I can assure you that my advice is based on 100% accurate facts and not just an opinion.

You will also be told by many others that a CCL helps add credibility and confidence which will lead to better conversions. In our own testing, this has been proven to be groundless - it makes no difference whatsoever.

A merchant buying leads on a CPA basis, either directly or through a third party such as an affiliate network, would neither require nor expect you to have a CCL. A broker/lender paying you on a back end will insist on one and will need proof, which they can check themselves via the OFT.

If you DO decide to go the CCL route, be prepared for a more expensive and time consuming application process than with a DPA.

I hope that helps.

[brickblue]

Michael,

I know lot guys involved now in backend deal for IVA & DM solution with IP's.Many of them dont have CCL neither DPA to prove their business authencity

Besides lot call centres are engaged in same way generating business leads without DPA, CCL & selling leads too many regulated borkers, debt practitioners so and so

What will you recommend for debt solution engaged peoples to have DPA a better worth for business?


Brickblue

[Michael_Anthony]

The rules are simple, if you collect personal data on your own site, you MUST have a DPA, it's not an optional thing, it's a legal requirement.

You'd need to check with the OFT regarding the CCL for back end DM though, as it's not something I've researched myself.

[abc]

Michael,

I know lot guys involved now in backend deal for IVA & DM solution with IP's.Many of them dont have CCL neither DPA to prove their business authencity

Besides lot call centres are engaged in same way generating business leads without DPA, CCL & selling leads too many regulated borkers, debt practitioners so and so

What will you recommend for debt solution engaged peoples to have DPA a better worth for business?


Brickblue

I cant believe it is allowed for someone who collects data by any form not to have a DPA license.. That is based in the UK

I am sure without one you could face a prison sentence and a fine..

[Michael_Anthony]

I've yet to hear of anyone being imprisoned for not having a DPA license.

Usually it's just death by firing squad

[atmanagement]

Prehaps someone can help me.

I run a business selling mobile phones to people with poor credit and have over 13,000 files with -

Full Name
Address
Telephone number
Date of Birth

Does anyone know who would be interested in buying this sort of data?

None of it is over 3 months old and I get another 150-300 fresh files a day

[Craig-meredith83]

Prehaps someone can help me.

I run a business selling mobile phones to people with poor credit and have over 13,000 files with -

Full Name
Address
Telephone number
Date of Birth

Does anyone know who would be interested in buying this sort of data?

None of it is over 3 months old and I get another 150-300 fresh files a day

hi I have a mobile phone web site and I am looking for some leads. I currently pay £1 a lead and they are emailed with all required info. Do you know where i can get more leads from as the leads I am getting now the guy is being difficult im buying them from. Any help will be great