Network staff member seeks affiliate advice - DMP and IVA Leads

[Andrew Copeland]

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Yes I know the title sounds like a dating ad but seriously, I'm looking for some affiliate insight into the DMP/IVA market.

I manage a number of finance programs for Webgains, most of which are products I've dealt with in a past life so understanding affiliates' requirements is a little easier.

DMP and IVAs are, however, not included in that list.

The forum seems to be full of people selling leads but there doesn't seem to be much talk about how best to generate leads for these merchants using the standard affiliate model of referring the user to the merchant's site.

As far as I can see, my merchants have pretty low requirements. Basically, the customer has to be eligible, be contactable via the data provided and the merchant wants to make sure they can see the source of the traffic.

So, what I want to know is:

• What do affiliates look for in a DMP/IVA program
• Are there any particular requirements relating to web apps rather than buying leads offline
• For fairly simple criteria, what are the price points

Any help would be awesome :tup

Cheers

Andy

[fhandco]

Hi Andrew,

You might find this interesting

The Affiliate Marketing School - Home

Hope you do
Good Luck

Roger:tup