MBNA Program Re-launch

[fionah]

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Hi there!

The MBNA affiliate program is back up and running. The program will be run solely through the Tradedoubler white label solution. This means that TD will manage the tracking and payment of affiliates but we will keep the account management in house. This is so we can have direct relationships with affiliates which will help us be a lot more proactive on the program.

There are 5 programs available, Business, Business bmi, Business Cashback, Points and Platinum with a few charity and sports cards launching at the beginning of June so watch this space!

The commission levels for the cards are as follows:

Platinum: £8.50 CpApp
Points:£12.50 CpApp
Business:£29.50 CpApp until beginning of June when it will drop back down to £25

To sign up to the new program please would you go to www.mbnaaffiliates.com You will need to create a new account as you will not be able to see the program using your existing Tradedoubler log in.

If you have any questions feel free to post them up here or if you want to contact me directly my email address is below.

Thanks,

Fiona

[s2ooz]

Why is this not through the TD channels? I don't like signing up with unknown 3rd parties, but am happy to if this is genuine??

[fionah]

Why is this not through the TD channels? I don't like signing up with unknown 3rd parties, but am happy to if this is genuine??

Hi S2ooz, We have appointed TD to operate the back-end whilst we look after the account management. What this means is we are taking a self service program to a new level. Mediaedge:cia will be totally responsible for recruitment of and communication with affiliates. We hope that by removing this extra layer of communication it will make us more responsive to both affiliates and MBNA, making it a better program for all in the long run. :tup

Mediaedge is MBNA's appointed agency and we manage their search and display activity here too.

http://www.mediaweek.co.uk/news/8598...-MBNA-account/