As an Affiliate, what to do with Invalid Leads?

[Leighlin]

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Hi

First off, I'm a finance affiliate and I'd very much appreciate other Affiliates to reply to this thread.

Here's my quandry:
Over the last few months I've been looking at my Finance site stats for, SEO generated, finance leads, via CPAN iFrames for 2 merchants. I've noted below the Valid/Invalid Leads data and what I'm looking for is feedback from Affiliates who also use these merchants (or any Finance merchant for that matter) and/or who use similar programs (unsecured and payday loans). The specific feedback I'm looking for is:

1) Are these Valid/Invalid rates typical?

2) Is there anything I can do with all these Invalid leads? (Bear in mind they are provided through iFrame right now. Would it make more sense for me to capture/get copies of these leads myself and/or is there any other way I could monetise them?)

NOTE 1: I am fully aware that Payday Loans, via EasyWageday Advance, are notororiously difficult to Validate and with Unsecured Loans, via EasyMoneylender, that a lot of leads will be Dupes etc etc. Lots of applicants applying on many sites, tighter loan criteria etc etc etc etc etc. I know, I know, I know...

NOTE 2: I could keep chopping and changing between Merchants to see whether I can get better conversions but would appreciate some steer on whether my stats are industry average, so not worth making any changes.

LEAD DATA: March 2009
EasyMoneyLender Total Leads: 530
Valid 225 - Invalid 305

easyWageday Advance Total Leads: 94
Valid 3 - Invalid 91

LEAD DATA: April 2009
EasyMoneyLender Total Leads: 567
Valid 312 - Invalid 255

easyWageday Advance Total Leads: 112
Valid 4 - Invalid 108

LEAD DATA: May 2009
EasyMoneyLender Total Leads: 686
Valid 359 - Invalid 327

easyWageday Advance Total Leads: 88
Valid 0 - Invalid 88




Many thanks for your time


Paul

[Michael_Anthony]

We pay a little less, but our rejection rates are way lower (not payday, just unsecured).

We also have a merchant who takes rejected leads and pays a back end fee on completion, which is where most of our affiliates send their rejects.

[hasen6]

I also use Easy money lender and I got a bit better percentage valid last month but not so many as you do. Do you promote them solely for your unsecured loans page?