Now in its fourth year the Alliance & Leicester Commercial Bank programme is still going strong. It focuses on SME current accounts, namely the award winning Business Builder and Free Business Current Account.

We are currently looking for consumer sites who wish to dip their toe into business banking. “Why would I do that when we drive consumer traffic?” I hear you ask, well here’s why:

• Targeting SMEs relies on messaging reaching to the key decision maker who tends to be the owner/proprietor
• It does not involve persuading procurement team and professional buyers
• SMEs have a shorter buying journey than that of a large corporation
• The owner/proprietors are likely to go to the consumer sites that they know and trust from their private buying decisions

Therefore, the buying behaviour of SMEs is similar to that of a consumers and consumer finance traffic is likely to capture SME decision makers too.

If you still need persuading how about £15 per lead for any of the following lead types: Online application, call back request, application download and information pack request? Typical 100% validation rate and a decent EPC of £1.50.

The Alliance & Leicester Commercial Bank programme is live on Tracktor 2, which is powered by Tradoubler, register to join the programme now or contact me for further details.

Michelle
Email/MSN: michellea@ro-eye.co.uk | Tel: 0161 228 1228