Any lenders accept benefit claimants?

**tony-b** · 21-11-11

Hi Guys,

I have a back burner site that is generating ~1000 UK uniques/day for ~2700 page views.

Unfortunately the user base is not very affluent.....

The site comfortably drags in ~£40/day Adsense revenue, but I can't help but think theres a better way to moneytise this traffic?

The people using the site are almost exclusively on benefits- and are all in short term financial difficulty.

I have tried using aff links/banners for Provident financial, however the approval rate is dire, I've built in another couple of affiliate lead gens, and again 2-3 transactions a day turn to £0 commission- i presume due to the client group?

The site is building a very healthy email list- however back to the same problem of being able to moneytise any email blasts.

can anyone suggest a lender who may be able to benefit from this traffic?
or other possible ways to use tens of thousands of views each month?

Thanks in advance

**Michael_Anthony** · 21-11-11

What you have is traffic that is worthless to any lender. Frankly, the 40 quid per day you're getting from Adsense is advertiser's money down the drain. These people have zero disposable income, so are worthless to lenders, DM companies and just about anyone else looking to sell a product that requires some degree of affordability.

Regrettably it's another case of someone driving traffic with no idea of how to monetise it. There's nothing healthy about a mailing list of losers with no spare cash, which is why it will never make you any decent money.

Sorry to rain on your parade, but those are the bare facts here.

**tony-b** · 22-11-11

Hi Michael_Anthony,

Thanks for the input, however I was hoping for a little blue-sky thinking from veterans of the finance vertical.

I am aware that most lenders would run a mile given the disposable income aspect- however there does seem to be a market for cost spreading services- if not direct lending with this client group?

Finance is not my niche, the site was built from bits 'n' bobs from past web projects and a paper that I wrote that was destined for print, so it seemed a waste not to publish extracts to the web, given that I own the copyright, it cost me ~£5 for the domain, and half an hours recoding and banner drawing.

The result is a site that has some traffic, but a terrible demographic profile.

The parade looked out the window and saw the weather was crap so didn't bother getting the drums out

I am aware that this traffic won't make enough money to justify spending hours to progress but I thought it worth the time to ask if you guys had managed to monetise anything similar..

**Michael_Anthony** · 22-11-11

I'm a finance "veteran" with over 8 years online experience. There is no blue sky here, I promise you. Stick with your Adsense, it's as good a deal as you'll ever get.

**Chris Tradgett** · 22-11-11

I think Michael hit it on the nose. I'd say leave it on the back burner and let it give you breadth to your income stream that will probably not be as much affected by fluctuations as other more competitive niches.