Direct Line Mortgages launches on buy.at

[Dave Booth]

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buy.at are pleased to announce the launch of the Direct Line Mortgages programme.

Direct Line can be trusted to offer great products and services, competitive pricing and outstanding customer service.

The Direct Line Mortgages affiliate programme offers affiliates £80 commission on all confirmed applications. Direct Line offers 5 different types of mortgage (see below), with both fixed rate and tracker options. Cookie period for the programme is 30 days.

Fixed Rate Mortgage Options

• Pay the same each month for a set period of 2, 3 or 5 years
• No need to worry about what happens to interest rates during the fixed period
• Overpay by up to 10% each year during the fixed period, with no upper limit after that (minimum £200)
• When your deal ends, your interest rate will only go up or down with the Bank of England base rate
• There’s an arrangement fee of £499
• Early repayment charges apply if you repay more than 10% of your mortgage during the fixed rate period and a £225 charge applies if you repay in full before the end of the mortgage term.

2 Year Fixed Rate

• Fixed rate until 30/04/2009 - 5.79%
• Then a variable rate of - 6.75%
• The overall cost for comparison is - 6.8% APR

3 Year Fixed Rate

• Fixed rate until 30/04/2010 - 5.89%
• Then a variable rate of - 6.75%
• The overall cost for comparison is - 6.8% APR

5 Year Fixed Rate

• Fixed rate until 30/04/2012 - 5.80%
• Then a variable rate of - 6.75%
• The overall cost for comparison is - 6.6% APR

Discount Tracker Mortgages

• Your interest rate will only change if the Bank of England base rate changes
• The variable rate you move to when your discount period ends depends on the deal you choose. This rate will also only change if the Bank of England base rate changes.
• Overpay by up to 10% during the discount period and up to any amount after that (minimum £200)
• You'll pay an arrangement fee - the amount you pay depends on which deal you choose
• Early repayment charges apply

Online only 2 Year Discount Tracker

• Variable rate for two years - 5.14%
• Then a variable rate of - 6.75%
• The overall cost for comparison is - 6.6% APR

2 Year discount tracker

• Variable rate for two years - 5.44%
• Then a variable rate of - 6.35%
• The overall cost for comparison is - 6.4% APR

If you would like to join the programme, do so now in your buy.at management area. Alternatively, if you have any question about the programme, please contact me.

Regards

[simonb]

Could you define a bit better what a confirmed application is please. The devil is allways in the detail with these types of campaigns.

[Dave Booth]

Hi Simon,

The definition of the confirmed application for the programme is "A valid submitted application". Essentially, a lead that is submitted via the online method. If after offline checks Direct Line find that the leads are invalid - someone grossly lied about house value or they put in the name 'Superman' then Direct Line reserve the right to reverse this transaction out. The quality of traffic reffered by affiliates will be checked.

In terms of the lead gen model, we will be looking at the qualty of affiliate's refferals, obviously we want to be generating high quality leads for the client with good conversion.

If you want to give me a call about the programme to discuss it further, please do on 0191 241 6500.

Regards

[Nakkers]

I may be interested in this but could you clarify this lead type further?

"A valid submitted application".

Does Direct Line have to contact the client and confirm the details as correct? So it would be a contactable application without any income/age/location restrictions?

There is definately no rejections for not meeting Direct Line's approval guidelines? Is it an accepted lead? Is it an approved lead?

IMO There are just too many different type of leads

[Operandi]

Is this the affiliate landing page (there will be a lot of leakage if it is):

http://www.directline.com/

or is this the landing page:

http://www.directline.com/mortgages/welcome.htm

[Michael_Anthony]

If these people are paying £80 per lead regardless of the mortgage purpose, then they will bankrupt themselves at this CPA. I bet the program lasts less than a month on these terms.

[Dave Booth]

Hi,

Firstly, the landing page is - http://www.directline.com/mortgages/welcome.htm

I have asked Mediacom, the agency for the account for a further breakdown of what process the submitted form is subject to to remain approved and will get back to you with this.

Regards