Unlike most other industries the finance industry, have rules and regulations that must be adhered to when contacting potential applicants.
Indian call centres may think that the rules do not apply to them, as they are not in the UK. But the loan officer (as you put it), have employed your services, so in turn the loan officer has broken the rules and can be prosecuted.
I can't remember the wording of the act of the top of my head, but the jist is this...
“You can not solicit any loan/finance application by cold calling, the applicant has to have expressed an interest in the company/product, or the company must have had dealings with them in the past.” This is direct or indirect.
Many call centres in India and the UK, think they can cold call applicants for finance related products, my advice to any merchant/broker who employs this kind of marketing, is to make sure that all data that is being used, is from an opt in database within the finance industry and not just the phone book or lifestyle data and has the licences from the OFT.
There is nothing more annoying than being called at home or on your mobile, by a sales team whatever they are selling. Like many people, I have put test applications through other merchant’s forms to see what happens. Four years on, after hundreds of calls and letters and many requests to be removed from their data base, a certain debt management company still calls me every week. Thing is, I didn’t do the test application through this debt management company, it was another company who because I stated in my bogus loan application for £10,000 for consolidation, it was passed over to them.
Just like the e-mail unsubscribe we all adhere to, call centres have this duty of care as well. They need to run data through the TPS and if asked by the caller, to be removed, this must be done.
To keep this forum just for points about affiliate marketing like suggested would be welcomed by me for one; however I can see that posts on call centres like above, only strengthen to merchants/brokers, why affiliate marketing has the edge over any other.
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