Hi guys

Barclaycard are pleased to announce that they will be launching their new card 'BREATHE' in July.

The following information will give you a heads-up in order for you to optimise your campaigns.

In addition to a great selection of banner creative there will also be a fantastic prize draw … more info nearer the time.

Breathe card

Launch date:
2nd July

Commission:
£7 per application

Description:
“A card that can make combating climate change easy & affordable”
One of the first mainstream & trusted cards to support the climate change cause. Barclaycard is helping customers to easily reduce overall and personal carbon emissions. Consumer demand is high for products which ‘make it easier to be green’

Target demographic:
Customers concerned with climate change who want to do their bit easily and as part of a daily routine.

Pricing:
5.9% APR on most public transport and specific retailer offers, 14.9% APR (variable) on all other spend, 0% BT for 6 months (2.5% fee).

Benefits:
Spend on your card and Barclaycard will donate 50% of profits to projects that help tackle climate change. All monies invested in a variety of UK & worldwide environmental projects via a credible 3rd party partner. £1m guaranteed donation in year 1. Card is more environmentally friendly than current PVC cards, recycled paper where necessary (e.g. card carriers, PIN mailer), full online functionality, dedicated microsite providing clarity on projects funded & latest offers & discounts

Discounts & special offers on greener spend. Amazing offers & discounts with selected retailers (currently 12 strong partners for launch covering a broad spectrum of categories). Low interest rate of 5.9% p.a. on most public transport e.g. rail, bus, ferry

ATL:
23//4/07 - Launch of ‘The Together Campaign’ - A union of global brands working together to make individual action simple & cost effective inc Tescos, M&S, O2 and of course Barclaycard.
02/07/07 – Full ATL including press, media (pr/journalism)
07/07/07 - Official partnership with Live Earth via Together (London). Live Earth exposure in 7 simultaneous concerts.

Thanks