Hi guys

Barclaycard are pleased to announce that they will be launching the Football card in July.

The following information will give you a heads-up in order for you to optimise your campaigns.

In addition to a great selection of banner creative there will also be a fantastic monthly prize draws … more info nearer the time.

Barclaycard Football, the official card of the Barclays Premier League

Launch date:
16th July

Commission:
£7 per application

Description:
A football rewards card that aims to get supporters ‘Closer to the Game’ by making football more affordable and accessible via great pricing, amazing rewards, match tickets and exclusive football experiences

Target demographic:
1/ Fanatical Premiership Fans- Typically younger <35, prefer into offers and BTs.
2/ Fanatical Other League Fans- Male and >35, more likely to have season ticket, wear team shirt, spend on away game travel.
3/ Armchair supporters- Female, Generally spend less on football.

Pricing:
Competitive APR - 14.9% APR (variable), 0% season ticket loan, 0% balance transfer for 12 months (2.5% fee)

Benefits:
Rewards Scheme
Barclaycard Football provides cardholders with the opportunity to earn points at over 80 top retailers (such as M&S, Millets, HMV, Currys etc.) which can be redeemed for club vouchers, club merchandise, kit and Barclays Premier League match tickets.

Match tickets
Every month cardholders have a chance of winning Barclays Premier League match tickets to watch a team of their choice. Cardholders simply have to register for the monthly match ticket prize draw once a season to be eligible for the draw.

Prize draws
Every time a customer uses their card they get entered into a prize draw to win great prizes, such as: All expense paid trip to the Masters Football Cup in Dubai to watch the 7th Masters Football Cup, Win the Barclays Premier League Trophy for a Day.

Exclusive offers
Cardholders can access exclusive packages such as 2 for1 Barclaycard Football Exclusive Stadium Tour package for just £25.

ATL marketing:
There will be an abundance of marketing to raise the profile of the card including publications, dailies and targeted magazines.

Thanks,

James