There are many posts here that provide all the help you could possibly need. Just search this forum and read. Some people even posted their personal battles and all is documented clearly.
Regarding the budget, set aside anything you're comfortable with. There's no such thing as fair and ethical budgets around here. It all depends on your pocket size. Then target a Search Engine such Google, Yahoo or MSN Live and go spend your cash. Obviously reading their manuals first and come back and re-read these forums again.
Yes finance is a tough market to crack, but success can have many meanings. To answer your question, you could have a successful website - just think outside the box
Good luck
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