Any ideas on ROI from PPC??????????

[helpinhand]

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hi again,
just wondering in my last post i mentioned my site will be going live in the next week or so, and am going to do a PPC campaign (my very first) to see how it goes.
i will be promoting tenant loans, secured, unsecured, debt consolidation, remortgage, bridging, and pay day loans.
going to start with a budget of £1000-£2000 and got to be honest the site looks the dogs!!! at the moment,
so what do you think guys will i fail miserably or break even or make money??????
i know it depends on a lot of things because of competion etc etc.

whats the most likely outcome? do i start small and build up or lump in £2000 budget for a month and see what happens.
thanks

[tbp]

Personally, if it was my first PPC campaign I would lower the budget, start with a couple of hundred and then re evaluate later.

Adwords is a funny beast, only half of it can be learnt, from tutorials and articles etc. The other half is largely intutition, and something that works well for one market doesn't work at all for another. As a result, you need to use adwords for a while before you start to understand how to get the best out of it, such as the minimum amount to spend to place you above your competitors, how to get the best conversions etc.

As an example, the google docs and other articles tell you that the CTR (Click through rate) is really important, and the better the CTR the better the results. However, ad's with a high CTR can be like pouring money down the drain, and the ad is attracting a lot of browsers, rather than buyers. An ad thats more targetted can give a much lower CTR, but actually attracts more sales.

Its things like this you can only learn through experience. It can be a steep learning curve, with the potential for you to lose a lot of money! I would advise starting small and as your results improve, then you can start pumping more money into it.

[mcol]

if you're going for adwords you should put a day aside to thoroughly read the tutorials. You can learn a lot from them! http://www.google.com/adwords/learningcenter/

Personally, I'd advise you to start small, watch it like a hawk and constantly finetune your keywords until you make a profit.

regards

Mick