Misleading CPA offers

[Michael_Anthony]

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I have noticed a worrying trend of late - the "headline CPA offer", which serves to make a network look like it is paying out a huge CPA for every type of lead, when in actual fact the payout is only available for a very tight criteria, for which there are very limited volumes available.

The two worst offenders of late...

Carter Philips (e-financial) - £150 per lead, BUT it must be for a homeowner consolidation loan of at least £15k

123debtsolutions - £100 per IVA Lead, BUT it must be for a person owing at least £25k to 4 creditors.

This "creaming" of the very best type of leads has been suggested to us, but in my view it creates more problems than it solves, as it instantly robs other merchants of the cream, leaving them with all the rubbish. We have some merchants buying over 4,000 leads per month and they would be most upset to be told that from now on they aren't going to be getting the realy valuable stuff because some small broker has outbid them. I'd rather be dealing with huge volumes of leads with fairly loose criteria than a small number of leads which fall into super tight criteria.

Sure, we could pay out £250 per lead for a UK Secured Loan of £25k minimum looking for consolidation, but we'd only get 20 or so leads per day rather than the hundreds we do today. In my view, by further fragmenting the market, these networks are actually driving down overall volumes and market liquidity.

Affiliates want merchants that will buy ALL of their leads, not just a very small percentage. And if they have to be making decisions about which network to send their leads to based on their content, their job becomes more difficult - a hands off operation becomes a full time job, which is not the idea at all.

[simonb]

lol - welcome to my world 3 years ago ...

Basically what you are saying is your business model isn't working because you didn't think it through enough.

2 things you need to do:

{Edit: on reflection I won't post this as you are a competitor after all. If you want some consultancy work doing on your affilaite program then pls let me know.}

That will be £10,000 consultancy fee pls ...

[Sue CPAN]

Thank you, Michael for opening this up for discussion on the Forum. I have quoted that our site www.thefundingoutlet.com pays up-to £150 per lead and this of course is correct.
There are also many variables, sure, for the “cream leads” as you put it, the affiliate will be rewarded the highest level and for a £5000 loan will be paid the lowest level.
No different to what your network does. Or are you saying you pay £125 for every lead type, including any amount and purpose? Of course you’re not, you simply don’t seem to have merchants to take the lower end.

The Funding Outlet has 10 merchants and growing, built into it’s unique underwriting system, we have set the price not the merchant and will reward affiliates the following way.

Any loan purpose, £50,000 and above £150 to the affiliate.
Consol and Home Imp, £15,000 and above £125 to the affiliate.
Not consolidation, £15,000 and above £100 to the affiliate.
Any purpose, up-to £15,000 £50 to the affiliate.
Any loan purpose, up-to £7,500 £25 to the affiliate.

It goes with out saying, because of the number of merchants on board, we have no restriction on number of leads received.


I would have thought you’d have spent the time to get your facts correct before posting. You have personally have been an affiliate of e-financial for a number of years now, so you could have logged on to your affiliate account on our site and researched it better on the directory.


Merchants will take a mixed lead quota, but pay a different price dependant on the value and purpose. What’s wrong with that? We have only followed what our other affiliates have asked us for.

[123debtsolutions]

Hi Mr Anthony

Let me point out that whilst our program is indeed partly CPA it is also CPL. Let me explain further.
We pay a non-refundable acceptance fee on all leads provided to us. Admittedly there is a validation policy in place but that I feel is understandable as a merchant. Our affiliates/introducer's are currently receiving in excess of 84% acceptance and some as high as 100%. (If necessary this can be proven and I am soon to add testimonials to our web site.)

Let us look at the acceptance fee on IVA's...... Up to £100 per lead is non-refundable..... This is what scares Mr Anthony! ..... Don't be scared, We don't bite.

Next is the CPA part of the program.... And this is to be considered as a bonus fee, it is variable depending on the quality of the lead provided but would usually range from 20%-55%......

I am happy to elaborate to anyone willing to listen. But right now have a lot more pressing matters to deal with. Such as looking after the ever increasing number of affiliates/introducer's that are signing up with us and benefiting from our experience and incentive program.

Incidentally the honorable Mr Anthony has been in contact with me numerous times in an attempt to supply me with leads strictly on his terms. Whilst I would have enjoyed a relationship with him, I am not prepared to offer him any more than a super affiliate payout. He is not one to consider the true benefits of a structured program such as ours as of course as you all well know he finds it far easier to put down others for their efforts and use his "Headmasters" as his first line of defence.

Once again thank you for beginning this thread and if anyone including (Mr Anthony) would like to speak to me personally I am always contactable and my door is always open.

Full fee breakdown available at : http://123debtsolutions.co.uk/affiliates/iva-leads.htm

Best Wishes

[Michael_Anthony]

I'm not surprised that the only people to defend such actions are the culprits.

I'm also not surprised that neither network does anything like the volumes that we do.

I'm not surprised that there are no affiliates springing to their defence (although no doubt there may be now )

What does surprise me is that these people think that chopping the finance leads market into smaller and smaller portions is actually the way forward - it is patently not. As I said originally, affiliates want a merchant that will buy as many variations of lead as possible, not just the cream.

[Sue CPAN]

Couldn’t agree with you more, that’s why we have numerous merchants that buy every type of lead, then others that buy to set criteria. This covers every purpose and every loan amount. With no restrictions on volume! ”Merchants are happy and so are affiliates”

I also agree that our affiliates don’t generate the same volumes in the secured market as your school, but now they have the tools, we are catching up quickly.

Our affiliates however do far more volumes in every other sector including “debt management” than your school.

You are making out that your school pays out the same amount to affiliates for every lead, regardless of purpose or loan amount. We all know this isn’t true.

By the way affiliates, the http post are now ready , www.thefundingoutlet.com/httppost_details.aspx our tech team will help any affiliate, in automating this post from their form to ours, so the merchants gets the lead real time.

[anyloans.co.uk]

CPAN and 123debt do you accept maunally entererd leads by the affilate at these rates ?

[anshul123]

with reference to this:---
http://123debtsolutions.co.uk/affiliates/iva-leads.htm

Best Wishes

what do you mean by stuff:

IVA @ £12,500 - £15-000 Acceptance Fee (All Viable Cases) £50
IVA @ £15,000-£25,000 Acceptance Fee (All Viable Cases) £75
IVA @ £25,000+ Acceptance Fee (All Viable Cases) £100
Are all the above payouts based on CPL..


and how do you count the stuff.....Case Fee (If Successful)
is there any way by which a normal affiliate can track this.. or we need to relay on your numbers

[russell cpanuk]

Our merchants are looking for internet generated leads; they have worked out their conversion rates on this type of lead and in turn rewarded the affiliate accordingly.

If your leads are internet generated (applicant has filled out the application form on your site) then we can help you with http posting direct into ours. Please contact the support team and they will be happy to help you.

If, the lead has been generated in any other way, for example call centres, or already turned down at another lending source. Then we do have merchants that will take these leads as well, however not at the price quoted. Over the coming weeks Carter:Phillips will be launching a portal that will allow this type of lead to be inputted or uploaded, the price will be published very soon.

[anyloans.co.uk]

WOW

CPAN 3 paragraphs to say NO.

[anshul123]

WOW

CPAN 3 paragraphs to say NO.

i will suggest you to use the post string... thats how we use to send the co-reg leads most of the time...

that should be fine with you... some what similar to the efforts needed for filling through manually....

[123debtsolutions]

Hi Anyloans (Glenn)

Yes we do accept manually inserted leads at these rates.

Regards
Lee

[123debtsolutions]

Hi Anshul

IVA @ £12,500 - £15-000 Acceptance Fee (All Viable Cases) £50
IVA @ £15,000-£25,000 Acceptance Fee (All Viable Cases) £75
IVA @ £25,000+ Acceptance Fee (All Viable Cases) £100
Are all the above payouts based on CPL..

With regards to the above, yes this is CPL. We then pay a further £150 per case accepted. Usually within 14 days. (Consider this fee as a bonus )

and how do you count the stuff.....Case Fee (If Successful)
is there any way by which a normal affiliate can track this.. or we need to relay on your numbers

This is tracked in real-time via the secure introducer control panel. You can view status on all leads provided and view the updates of the progress of each lead in real-time.
All calls are recorded and transcripts are available to help with discrepancies, spot checks and for the avoidance of doubt.

I am always on hand and will personally offer updates on each and every lead provided, if necessary.

Rest assured we have an excellent conversion rate with good inbound introduced leads. Conversion rates do vary depending on a number of factors but on average range from 35% to 55%.

Let me know if you have any questions or feel free to sign up via : http://www.123debtsolutions.co.uk/af...es/sign-up.htm and I will ensure I am assigned as your account manager.

[anshul123]

Hi Anshul



With regards to the above, yes this is CPL. We then pay a further £150 per case accepted. Usually within 14 days. (Consider this fee as a bonus )



This is tracked in real-time via the secure introducer control panel. You can view status on all leads provided and view the updates of the progress of each lead in real-time.
All calls are recorded and transcripts are available to help with discrepancies, spot checks and for the avoidance of doubt.

I am always on hand and will personally offer updates on each and every lead provided, if necessary.

Rest assured we have an excellent conversion rate with good inbound introduced leads. Conversion rates do vary depending on a number of factors but on average range from 35% to 55%.

Let me know if you have any questions or feel free to sign up via : http://www.123debtsolutions.co.uk/af...es/sign-up.htm and I will ensure I am assigned as your account manager.

if you are accepting the manually entred lead, one this for sure that the affiliate will post only the valid leads... how can conversion rate be 35% then.

again for clarification i am taking conversion rate as % of accepted applications.

[anyloans.co.uk]

Hi Anyloans (Glenn)

Yes we do accept manually inserted leads at these rates.

Regards
Lee

From your website



123 Debt Solutions
Affiliate Program
Fixed Fee Affiliate Program
No Rejections Policy

Validation Criteria :


When contacted, it must be the same person that inserted the details on the website/form.



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