Hot Keys?

[anshul123]

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Seems like the finance market is pushing towards hot keys from a CPL structure...

How do you guys define hot keys... shall the person be interested in taking loan ??

if thats the case then why not have things on CPA .. and how does both CPA & Hot keys differ...

I will happy to have some expert comments on this to get my self a better picture on the above.. please feel free to correct if i m wrong somewhere

[sean-leyland]

The Hotkeys we provide are on a CPA basis. Criteria pretty much match the same as e-mail generated leads but obviously the customers are already on the phone and we have the added criteria that they must be actively seeking a solution, be it a secured loan or debt management, IVA etc. Not just looking for info.

We pre qualify that they match the relevant product and ensure that they have time to talk and would like to be passed to somebody who can provide the help they're looking for. Got to be of a high quality or they will be rejected and rightly so. You get what you pay for.

[Leads_Secured]

The Hotkeys we provide are on a CPA basis. Criteria pretty much match the same as e-mail generated leads but obviously the customers are already on the phone and we have the added criteria that they must be actively seeking a solution, be it a secured loan or debt management, IVA etc. Not just looking for info.

We pre qualify that they match the relevant product and ensure that they have time to talk and would like to be passed to somebody who can provide the help they're looking for. Got to be of a high quality or they will be rejected and rightly so. You get what you pay for.

Hi Sean,
Will you be intrested in taking leads of contact center on Hot Key Process..
I am looking for this procedure...
mail me on stephen.macnill@yahoo.co.uk