How much would you pay for debt managment, Bankruptcy and IVA services

**StaceyA** · 23-11-07

Hi
I am launching an In house affiliate program for one of our sister companies.
They offer secured loans, unsecured loans, mortgages and debt help.
I've been having a dig around so as to make our commission rates competitive but I am really stumped on what to offer for debt management, Bankruptcy and IVA services.
There just doesn't seem to be many other companies offering these products to affiliates.
Bearing in mind I have no idea of conversion rates, is £7.00 a lead competitive enough?

**123debtsolutions** · 23-11-07

Short answer is NO.

**drivetowin** · 23-11-07

You should probably be looking at a minimum of £10 a lead for debt management and a minimum of £75-100 a lead for IVA.

**StaceyA** · 26-11-07

Cool we are definitely going to have to up our game.
Question to affiliates: I know this market is very competitive, other than commission rates what criteria would a debt management company need to meet before signing up to their affiliate program?

**Shane** · 26-11-07

Originally Posted by StaceyA

what criteria would a debt management company need to meet before signing up to their affiliate program?

Bearing in mind the huge fees IVA/Debt management companies charge and the profits they make (and I speak as the previous victim of an IVA so am well are of how it works) then yup you guys need to up your game for sure £7 is more like the click price on google or yahoo !! not a lead price.. .. affiliate marketing ISN'T the cheap alternative route to paying the market rate for a lead

With regard to other criteria .. due to the fact it's easy to say £75 per lead yet the lead criteria ends up being more like sale criteria or conditions apply such as only if debt is over £15k, £25k there should be a set of "black and white" lead acceptance terms, with fixed payment dates/timescales and transparent tracking online showing the status of leads. etc.

**StaceyA** · 26-11-07

I think the idea is that we will be paying per completed form regardless. Each field in the form is mandatory and once the form has been submitted the affiliate will have their commissions added to their account.
The only time we would withhold commissions is if we caught an affiliate being dishonest (in whatever form that takes). Any customer that completes a form through an affiliate link will generate commissions for that affiliate, regardless to whether the lead goes onto make a sale.

**123debtsolutions** · 26-11-07

Hi Stacey

What Shane is trying to say is that criteria still plays a part for example we/you cannot possibly pay for a lead that has 1 creditor, or indeed has negative DI or in the case of IVA is unemployed.

Unfortunately as a lead generator it is inevitable that you will generate a percentage of these types of leads for your daily spend.

If you need good honest fresh leads then why not speak to Paul @ AMS. Or alternatively if you are insisting on starting your own affiliate program consider joining a network and let them handle all the worries for you.

Good Luck

**ashish** · 27-11-07

Originally Posted by StaceyA

Hi
I am launching an In house affiliate program for one of our sister companies.
They offer secured loans, unsecured loans, mortgages and debt help.
I've been having a dig around so as to make our commission rates competitive but I am really stumped on what to offer for debt management, Bankruptcy and IVA services.
There just doesn't seem to be many other companies offering these products to affiliates.
Bearing in mind I have no idea of conversion rates, is £7.00 a lead competitive enough?

Hello Stecy,

If you wish we can generate IVA and debt mangement leads for you do let me know your thoughts

Thank you

Ashish
Fnt-online