Transactional Data

[Qualitas]

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What makes Qualitas data unique in the direct marketing space is that we select prospects based on their actual transactional activity. In short we don’t just have to rely on responses to lifestyle questionnaires or modelled information applied at postcode level. Knowing what people are spending, how they are paying for their goods and identifying any problems they may have with raising or paying for credit is key to understanding their financial situation.



1, Homeowners / Aged under 55 / Low income / high spend.



This group are likely to have 10 years or more left on their mortgage. They don’t have a high income but regularly spend heavily on their credit card. This group look like they are spending beyond their means and are likely to have a few debts. By re-mortgaging they can consolidate their debts into a single monthly payment.


2, Homeowners / Aged under 55 / 2+ kids at home / Have car / Holiday 1+ times per year / Low to mid affluence / High spend on Transactis database



Again this group will have 10+ years left on their mortgage. They won’t necessarily be on a low income but they will have an awful lot of outgoings and may rely heavily on their credit cards to supplement holidays, birthday presents, Christmas. Overtime debts will increase and in order for this group to get back on a level playing field would benefit from a re-mortgage.


3, Homeowners / Recently refused credit from a catalogue company



If these individuals are being refused a credit facility from a catalogue company they are likely to be in financial difficulty and would benefit from financial advice in order to repair their credit rating.


4, Homeowners / missed 2+ credit payments with a catalogue company



Individuals who have missed a couple of credit payments may be struggling with their finances. The very fact these consumers have found it necessary to use a credit facility from a catalogue company means they may be rather strapped for cash and consolidating existing debts could help them.

Qualitas data can be purchased for both outbound telemarketing and direct mail campaigns.



Regards

[drivetowin]

All that time telling us about it and then forget to include any contact details...

I don't know, you just can't get the staff these days.........

[Qualitas]

My mistake for assuming that if people are interested they would take it upon themselves to PM me.

Sorry if you want some more info then drop me a PM,

Thanks