Hi All,

we're delighted to let you know about some very exciting developments on the the Legal & General Investments programme, including an excellent CPA increase and a very attractive cashback incentive for consumers.

Affiliate Incentives:

From the week commencing 25th February, all Investments CPAs will be set at £110. This will run until the end of March.

L&G will also be offering bonuses for affiliates throughout March:

Highest Sales Volume: Bonus gifts for the top 3 affiliates for sales in March:

1st: Case of 12 bottles of champagne
2nd: Case of 6 bottles of champagne
3rd: Case of 12 bottles of wine

Best Increase
A bonus will be paid to the affiliate who makes the best percentage increase. This will be an increase comparing January sales to March sales. The bonus will be 15% of the overall commission paid to that affiliate for March.

Best Newcomer
This will be for any new affiliates who have not made any Investments sales on the programme before. A bonus of £500 will be paid to the new affiliate who makes the most sales in March.


An update will be sent out mid-March, informing affiliates of how close top their bonuses they are. Please note that these incentives will not be paid out to any affiliates delivering sales through non-compliant sites, copy, links or creative.


New Promotions - ISA Cashback:

The key marketing campaign through Q1 of this year is promoting ISA Cashback. This campaign has launched now and will run until 5th April.

This campaign aims to encourage people to invest in a new ISA or top-up their ISA before the end of the tax year by offering them a refund on the annual management charge that they pay.

The cashback will be available for all index-tracking ISAs taken out with a choice of 9 index-tracking trusts.
This includes UK Index Trust, European Index Trust, US Index Trust, Japan Index Trust, Pacific Index Trust, UK 100 Index Trust, Global 100 Index Trust, Global Health and Pharmaceuticals Index Trust, Global Technology Index Trust.

Customers will need to invest a lump sum of at least £4,000 in a new investment or top-up at least £500 in an existing investment. Terms and conditions apply.
The charges will be refunded from the day the customer invests until the 31st December 2008. The refund will be paid to the customer by BACS in February 2009.

Online Collateral available to affiliates includes:

Banner creative in flash and animated GIF formats - 120x600, 160x600, 300x250, 468x60, 728x90, 234x90
Copy which can be used for insertion on site
Email & follow up email solus creative

All our online marketing will deeplink through to a cashback campaign page which then links straight to the online application; Legal & General - Investments - ISA cashback offer


Supporting Media :

Our marketing mix will include online and offline elements.
Online will include search live from end of Jan 07 and display from w/c 18th Feb
Offline will include national press with bursts of activity through Feb and March
Direct marketing activity DM and email to our customer base.

Creative, links and copy are being being amended in dgmPro immediately.






Added to this; here is some important information regarding regulatory changes that may well affect the way you promote these products. Please read it carefully:

. ISA Regulatory Changes
From the 6th April 2008 there are some regulatory changes to ISAs which will affect the products that are promoted on our programme. For your information, the main regulatory changes that will affect how you promote our products are…

Mini & Maxi ISA rules will disappear –
Any maxi or mini ISA will simply be called an ISA
Any maxi cash component will become a cash ISA
Any mini cash ISA will become a cash ISA
Any maxi or mini stocks and shares component will become a stocks and shares ISA
The yearly overall limit increases from £7,000 to £7,200, with the yearly cash limit increasing from £3,000 to £3,600
The full £7,200 allowance can be invested in stocks and shares
PEPs will become stocks and shares ISAs
TESSA only ISAs will become cash ISAs

These changes will come into affect from midnight on the 5th April and as part of that we will be amending our marketing literature.

We will provide all updated copy by Friday 28th March which will be amended in line with the regulatory changes. We will then require all affiliates to amend copy by the 5th April. Please note that commission will not be paid by any sales driven from affiliates with old copy after 5th April.

For more information please contact us here at dgm or alternatively contact client directly –

Claire Taylor
Tel - 0203 124 2306
Email - claire.taylor@lgim.co.uk



If you have any questions about any of this, again, please don't hesitate to contact me. The first quarter of the year is the seasonal boom time for Investments products and these great new incentives put you in a great position to capitalise on that. Good luck!

Best Regards
James


James Jackson
dgmAffiliates