Most "comparison" sites are not strictly what they claim to be, but just huge affiliate sites. Top examples would be moneysupermarket and moneyexpert - in both cases, these businesses are in the game of collecting leads which they sell on, rather than being a pure comparison tool.
Pure data can be obtained from places like FT.com, Reuters, Bloomberg, etc, but if you're planning to monetise the project then copying the big boys as mentioned above is the way to go - it is also hugely competetive and you are up against some very well financed and established competition, so don't hold your breath.
A better route to success would be to ditch the comparison idea and focus on just one niche product (e.g. credit cards) with one site, then move to another product area with another site, etc. Even with this approach, there's pretty big competition, and the chances of then migrating these niche sites into one big financial comparison site successfully are pretty limited.
One only has to look at the money being thrown at offline advertising by the insurance comparison sites like comparethemarket etc. to realise that these big money areas are now becoming increasingly hard to crack, and the margins available are reducing as more players enter an already crowded market.
End of lecture - good luck if you do decide to proceed despite my predictions![]()
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