Affiliate Marketing School - update

[Michael_Anthony]

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I am delighted to announce that we now offer a full range of ready made integration options for finance webmasters to easily incorporate our forms into their sites. These forms are much "smarter" than those on offer elsewhere, with phone number validation as standard and also echo back the merchant's details to the applicant after lead submission.

This means that manual lead entry is no longer necessary when working with us, as the data is automatically transferred to the merchant.

We currently buy the following lead types:-

Secured Loan
IVA/Debt Management/Trust Deed
Unsecured Loan
Remortgage

For full details, please see The Affiliate Marketing School - Sell Leads

[Stuart]

Michael,

Please can you show me an example remortgage form?

Br
Stuart

[anshul123]

I am delighted to announce that we now offer a full range of ready made integration options for finance webmasters to easily incorporate our forms into their sites. These forms are much "smarter" than those on offer elsewhere, with phone number validation as standard and also echo back the merchant's details to the applicant after lead submission.

This means that manual lead entry is no longer necessary when working with us, as the data is automatically transferred to the merchant.

We currently buy the following lead types:-

Secured Loan
IVA/Debt Management/Trust Deed
Unsecured Loan
Remortgage

For full details, please see The Affiliate Marketing School - Sell Leads

HI Anthony -- how is it going to work for Secured Loan

Plz explain ... also will you also be paying if any tenant loans leads that comethrough this form

[123debtsolutions]

I’m glad you have finally brought AMS into 2008.

Merchants will really appreciate this new technology. Of course 123 have been using this method for 3 months now but hey ho...

iFrames are good and SOAP feeds even better but of course these are reserved for experienced volume generators.

Personally I know many of our introducers prefer the direct feed method as they don't have to make any visual modifications to their existing forms.

Also I think your post is factually incorrect although I maybe wrong but AMS don't currently have an active DM merchant.. Or do they?

[Mike_M]

Merchants will really appreciate this new technology. Of course 123 have been using this method for 3 months now but hey ho...

This method may be good for merchants, but it is not good for affiliates. It removes the crucial aspect of a successful affiliate lead gen business - CHOICE and FLEXIBILITY of where to send their leads so that there is no wastage - all merchants have different acceptance criteria.

Also, merchants chop and change their CPA and criteria so much at the moment that auto-submission puts an affiliate completely at their mercy.

You need to look at this from the perspective of an affiliate trying to make a profit in a difficult industry with sky high upfront PPC costs.

Is there a way to somehow incorporate auto-submission whilst allowing the affiliate to retain the flexibility of where to send their leads?

[Michael_Anthony]

An example remo form can be found here...

Enter Title Here

Lee 123 - yes, we do have a DM merchant. It was paused yesterday, but is back as of today.

The forms will accept leads for all the lead types we buy - a separate and different form applies to unsecured tenant apps.

(By the way, before all the offshore call centres rush to join up, we still insist on web generated leads only, and we still insist on approving all sites before we grant system access)

Mike M - with apologies, we see this as the only way forward, you have always had a habit of seeing things from an affiliates viewpoint only, without any regard for merchant profitability. We believe that autosubmitted leads will convert better, and as always our priority is to ensure that our merchants stay with us for the long term because they are making a good ROI from their relationship with us.

For examples of places where this didn't happen, just take a look at all the programmes that got pulled in the last 6 months or so - Picture, Loan-Line on Smart Quotes, nearly everything on OMG, etc. With the exception of Lee 123's service, there are hardly any CPA programmes left outside the school for secured loans, and the reason we still thrive is because we make a point of helping our merchants AND our affiliates to make money.

This said, there's nothing to stop any affiliate running multiple forms, sending the applicant to different networks/merchants based on their requirements. This I guess would be the logical approach if you wanted to retain the flexibility you desire.

[Mike_M]

Mike M - with apologies, we see this as the only way forward, you have always had a habit of seeing things from an affiliates viewpoint only, without any regard for merchant profitability.

Given that most merchants have no regard for affiliate profitability, it's important that I give you an affiliate's viewpoint - this hopefully allows you to form a balanced view somewhere in the middle.

[123debtsolutions]

Hi Mike

I agree with you 100%. After all I am still personally an introducer and I still manage SEO/PPC campaigns on nearly 60 sites owned by 123.
I know the importance in merchants not pausing/changing requirements. One of the ways we combat this is to communicate with our merchants well. We also work hard to attract more than one buyer in each vertical. This is so important.

Also in the event of merchants suspending/pausing programs I always advise introducers set up split landing pages. Or gateways. This way they can work with other networks in the event of 123 not being able to successfully accept the lead.

123 have a team of 3 in-house programmers that are highly skilled and able to help with any specific requirements you or any other volume introducer may have. It is in our interest to help you maximise lead outlet.

Some introducers are already using our services by way of uniquely created split landing pages or a unique iFrame creation and we have even developed a full 4 page web site for 2 of our introducers...

I must be mad.. But it's worth it. If we can help an introducer by allowing them to get off the ground quickly or help them to deliver SL leads over 85% LTV to another network such as AMS and everything under 85% LTV to us then why not help them.

You know I would welcome your leads and would enjoy working with you.

[Mike_M]

Also in the event of merchants suspending/pausing programs I always advise introducers set up split landing pages. Or gateways. This way they can work with other networks in the event of 123 not being able to successfully accept the lead.

Lee, I've never heard of the concept of a split landing page or a gateway - could you please explain what they are and how they would be incorporated into an existing affiliate PPC campaign?

Thanks,

Mike

[anshul123]

"" The forms will accept leads for all the lead types we buy - a separate and different form applies to unsecured tenant apps.""


So does that mean that if we are driving PPC Traffic to your Secured Loan page and we deliver Unsecured leads on it .. via automatic submission we are not goting to get paid for those...

Plz correct me if i m worong...

Becoz Leadbay works the other way around with a single form and hence is easier to manage.

[anyloans.co.uk]

But look at the price difference between what Leadbay pay and AMS.

Having said that I only work with manual submission programs so I can place the lead where I want it to go.